158 million people are using Snapchat everyday on average, and it is now becoming one of the fastest growing social media networks globally, so now Snapchat is becoming a vital part of a marketing strategy for many companies all over the world. So, how can you integrate Snapchat in your marketing plan?
Snapchat allows any user to create a filter for a particular area, whether it be a particular building or a much larger area, that can be used by any other users when in the vicinity. Some users are making them for events they are hosting such as birthday or celebration parties, but now a lot of companies are using it to advertise themselves. They are easy and quick to make, with Snapchat offering a lot of different templates to get your started. It can allow for a lot more people to see your advert than they normally would, and is especially good at reaching people of a particular target audience, such as people in a particular area or of a particular age, for example advertising around a university building if you are appealing to young adults.
Snapchat allows you to post stories to your profile, meaning you can post as many 10 second clips to your story at once as your want. Anyone who follows and is friends with you on snapchat will be able to view your story. As people are spending a lot of time on snapchat it means that they will get a reminder of your company any time you post. Using these stories can allow you to put up lots of different content including:
- Unique footage not found on your other social media platforms
- Offer behind the scenes footage
- Live event footage
- Offer promotional codes and discounts
- Exclusive offers
- Show of products or services
- Q & As
Partner with Influencers
Just like other social media websites, social media influencers are a great way to advertise your company and brand as they have a large following that can increase your reach and audience in your target demographic. Try to target people who will relate to your target audience who can help spread the word of your company. Snapchat posts only last 24 hours and although this is a downside to marketers it can mean the cost of an influencer advertising your product will probably be a lot lower than other social media sites and apps. You can also get an influencer to do a ‘Snapchat Takeover’ where they post on your Snapchat for the whole day, although this method isn’t as good as getting them to post on their account as it will only be shown to your existing follows. However, usually the influencer will post on their social media sites that they are taking over a company Snapchat, and this could bring you more followers as they want to see the content from this person by adding you.
Customer service and market research
Allow users to send your company snapchats with any questions or suggestions they have, allowing you to either send back a private response or post the question and answer on your story for your followers to see. Snapchat is also a good platform to help you do customer research, particularly when looking at the location of your followers. ‘Snap Map’ allows people to share their location in real time and shows where most of your customers are based around the world. You will also be able to see your customer snapchat stories and get a feel of their age and interests. Getting feedback from customers sending you snaps is also a great way to do market research, looking into what they have to say about your company, whether it be good or bad and gives you suggestions of what to do differently.
Here at boxChilli are team of social media experts can help you develop a plan that works for you to help get your brand name out there and noticed. If you need and help with your social media marketing, including Snapchat, get in touch with us today!