03 April 2023 Gemma P 10 Ways to Optimise Your Use of Twitter Twitter is a hugely popular social media platform that has grown exponentially over the years. It is used by millions of people worldwide, and it has become an essential tool for businesses, journalists, politicians, and individuals to connect with their audiences. However, with so much noise on the platform, it can be challenging to stand out and engage with your followers effectively. In this post, we’ll look at ten ways to optimise your use of Twitter and get the most out of this social media platform. ContentsDefine your goalsCreate a professional profileFollow the right peopleUse hashtags strategicallyTweet consistentlyEngage with your followersMonitor your mentionsAnalyse your performanceExperiment with Twitter adsStay up to date with Twitter best practicesBonus Tip: Outsource It! Define your goals Defining your goals is a critical step in effectively using Twitter. It’s essential to have a clear understanding of what you want to achieve, whether it’s to increase your brand’s visibility, generate leads, build your network or establish yourself as a thought leader in your industry. Knowing your goals will help you create a focused Twitter strategy, with a clear plan of action that aligns with your broader marketing objectives. Additionally, having a clear set of goals will enable you to create targeted and engaging content that resonates with your audience and supports your broader business goals. Create a professional profile Creating a professional and compelling Twitter profile is crucial to establishing credibility and attracting new followers. Your profile picture, header image, bio and pinned tweet are the primary elements that people will see when they first visit your profile. It’s essential to use high-quality images that accurately represent you or your brand. Choose a profile picture that is clear and professional-looking, ideally with a clean background and high resolution. Your header image should be visually appealing and reflect your brand’s personality or values. In addition to your images, your bio is an opportunity to provide a concise yet informative summary of who you are and what you do. Use clear and concise language to describe your brand or personal mission, and include relevant keywords to improve your searchability. Your pinned tweet is another element of your profile that can help to promote your brand or highlight a specific message. Choose a tweet that aligns with your brand’s values or mission and is likely to engage your audience. Follow the right people Following the right people on Twitter can have a significant impact on your network and industry knowledge. It’s essential to identify and follow influencers, thought leaders and peers in your industry who can provide valuable insights, information and inspiration. You can use Twitter’s search function and hashtags to find relevant accounts, and follow those that align with your brand values and interests. When you follow someone, take the time to engage with their content regularly. Retweet, like and reply to their tweets, share your thoughts and opinions, and start conversations around industry topics. Engaging with others’ content is an effective way to establish yourself as a valuable member of the Twitter community and increase your visibility among potential followers. Top tip: you can use Twitter lists to organise the accounts you follow into categories such as industry influencers, competitors or customers. This can help you stay on top of industry trends, follow the conversation and make valuable connections. Use hashtags strategically Using hashtags strategically is an effective way to increase the visibility of your tweets and reach a broader audience on Twitter. Researching relevant hashtags in your industry or niche can help you discover new conversations and connect with potential followers. It’s important to use hashtags strategically and selectively, choosing ones that are relevant to your content and audience. When using hashtags, avoid overusing them in your tweets. Stuffing too many hashtags can make your tweets appear spammy and reduce engagement. A good rule of thumb is 1-2 relevant hashtags per tweet. This will help you maintain a clean and professional appearance while still allowing you to benefit from the added visibility that hashtags can provide. In addition to using relevant hashtags in your tweets, you can also create your own branded hashtags to promote your brand or a specific campaign. Branded hashtags can help to increase brand awareness and encourage user-generated content, as followers share their experiences and thoughts using your hashtag. Tweet consistently Tweeting consistently is crucial to building a strong presence on Twitter and keeping your followers engaged. To help with this, I recommend creating a content calendar. By creating a content calendar and scheduling your tweets in advance, you can ensure that you have a steady stream of content going out to your audience. It is essential to tweet regularly to maintain your visibility on the platform. At a minimum, aim to tweet at least once a day to keep your audience engaged and show that you are an active member of the community. Experimenting with different types of content can also help to keep your tweets fresh and interesting. Tweets with images or videos tend to perform better than text-only tweets, so consider including multimedia content in your tweets where possible. When creating your content calendar, consider incorporating trending topics or relevant hashtags to stay up to date with current events and conversations. This can help to increase the visibility of your tweets and engage with your audience on a more personal level. Engage with your followers Engaging with your followers is a crucial part of building a strong and engaged Twitter community. Responding to comments and messages promptly is essential in establishing a positive and responsive relationship with your followers. Retweeting or liking tweets from your followers is also an effective way to show that you value their opinions and appreciate their engagement with your content. This can also increase your visibility on the platform, as your engagement with your followers’ content can increase your chances of being seen by their followers as well. It is also really important to take the time to initiate conversations with your followers. Asking questions, seeking opinions, and encouraging feedback can help to foster a sense of community and make your followers feel more involved and invested in your brand. Another way to engage with your followers is by hosting Twitter chats or live Q&A sessions. These events provide an opportunity to engage with your followers in real-time, answer their questions and provide valuable insights and knowledge on a specific topic. Monitor your mentions Monitoring your mentions is an essential part of managing your Twitter activity and engaging with your followers. It involves keeping track of any tweets that mention your username, which may include questions, comments, or feedback from your followers. To monitor your mentions effectively, consider using a social media management tool. Social media management tools such as Hootsuite, Buffer, or Sprout Social can help you keep track of your mentions across multiple social media platforms, including Twitter. These tools can notify you when someone mentions your username, making it easier to respond to questions or comments promptly – remember Twitter moves fast and you don’t want to miss the boat! Alternatively, you can use Twitter’s built-in notification system, which sends a notification to your account when someone mentions your username. You can adjust your notification settings to receive notifications for all mentions or only mentions from people you follow. By monitoring your mentions regularly, you can respond to your followers promptly and address any concerns or questions they may have. This can help you build a positive relationship with your followers and improve your overall engagement on the platform. Analyse your performance Analysing your Twitter performance is crucial to understanding the impact of your tweets and improving your overall Twitter strategy. Twitter provides an analytics tool that allows you to track your performance and gain insights into your followers and engagement. By using Twitter analytics, you can see how your tweets are performing, which tweets are driving the most engagement, and what types of content your followers are responding to. You can also see how your follower count is growing over time and track the reach and impressions of your tweets. Use this data to identify what’s working and what’s not, and adjust your Twitter strategy accordingly. For example, if you notice that tweets with images are getting more engagement, you may want to incorporate more visual content into your tweets. If you see that certain hashtags are driving more impressions and engagement, it makes sense to use them more often. You can also use Twitter analytics to track your competitors’ performance and gain insights into their Twitter strategy. By identifying what’s working for your competitors, you can improve your own Twitter strategy and stay ahead of the competition. Experiment with Twitter ads Experimenting with Twitter ads can be an effective way to increase your reach, grow your audience, and achieve your goals on the platform. Twitter offers various advertising options, such as promoted tweets, promoted accounts, and promoted trends, that allow you to reach a broader audience and increase your visibility. Promoted tweets are regular tweets that you pay to promote to a larger audience. They can help you increase engagement, attract new followers, and drive website traffic. Promoted accounts, on the other hand, are designed to help you grow your audience by promoting your Twitter account to users who may be interested in your brand or industry. To experiment with Twitter ads, start by setting clear goals and a budget for your advertising campaign. Determine who your target audience is and what type of ad format is likely to resonate with them. You can also use Twitter’s audience targeting tools to reach users based on their interests, location, or demographics. Once you’ve launched your campaign, monitor your performance and adjust your strategy accordingly. Use Twitter’s analytics tools to track your results and measure the impact of your ads on your goals. Experiment with different ad formats, targeting options, and messaging to see what works best for your brand and audience. Stay up to date with Twitter best practices Staying up to date with Twitter’s best practices is crucial to ensuring that you are using the platform effectively and optimising your results. As Twitter continues to evolve and introduce new features and updates, it’s important to keep track of the latest trends and strategies. One way to stay up to date is by following Twitter’s official blog, which provides insights into the latest updates, features, and best practices. Twitter’s blog is an excellent resource for learning about new tools and tactics that can help you improve your Twitter strategy and engage with your audience effectively. Additionally, Twitter’s Best Practices Guide offers a comprehensive overview of the platform’s most effective strategies and tactics. The guide covers everything from creating a strong profile to engaging with your audience and using Twitter ads. It’s a valuable resource for anyone looking to get the most out of their Twitter presence. Bonus Tip: Outsource It! Incorporating these 10 tips into your Twitter strategy can help you optimise your use of the platform and achieve your goals, whether that’s increasing brand awareness, generating leads, or building your network. However, managing your social media presence can be a time-consuming and challenging task, particularly if you’re running a business or managing multiple platforms. At boxChilli, we understand the importance of a strong social media presence, and we’re here to help you take the stress out of it. Our team of experts can manage your social media profiles, including Twitter, to help you grow your following, engage with your audience, and achieve your business goals. Contact us today to learn more about our social media management services and how we can help you optimise your social media presence. Let us handle your social media, so you can focus on growing your business. Back to blog list About the Author Gemma P Digital Marketing Executive Gemma is here with her infectious energy and expertise! With 5 years of experience under her belt, she’s no stranger to the wild and wonderful realm of social media. Gemma started her journey in the heart of London, honing her skills before finding her perfect fit at boxChilli. As our social media executive for the past 6 months, she’s been wowing clients with her ability to create content that’s as pretty as a picture and as tasty as a bite-sized treat. But there’s more to Gemma than just her social prowess. When she’s not busy managing and creating social media posts, you can find her rocking the girl mum life, keeping up with her beloved Frenchie, and indulging in her beauty industry background. Oh, and did we mention she’s a self-proclaimed foodie, travel enthusiast, and social butterfly?