Social Media Marketing for High ROI

At boxChilli we believe that effective Social Media Management comes from a partnership between us, you, and your followers.

We can promote your presence to a wider audience and generate a much larger exposure by taking advantage of social media sites such as Facebook, Instagram, Twitter, and YouTube. Whether it’s customers expecting an instant reply, or wanting to view your products without even leaving Instagram, social media is changing customer expectations.

is it all about likes in social media

What is Social Media Marketing?

Social Media Marketing puts your brand in a more passive browsing landscape using platforms such as Facebook, Instagram, LinkedIn, and more.

Social Media Marketing starts with researching your customers’ more casual, passive browsing habits (the social media platforms they’re on, the accounts they’re following, how they’re engaging), and then building your presence into that space (deciding which platforms fit your brand, igniting your branding to boast your USP, considering tone-of-voice, and more). Often, a brand’s presence on social media will have a foundation of organic (not paid) content, and you’ll need to consider how your company should engage with potential clients. You can learn more about why digital marketing is important on on the boxChilli blog.

Offering a full range of digital marketing services, boxChilli are proud to be one of the leading digital marketing agencies in Hampshire thriving on the success of our clients. boxChilli is a Google Partner trusted by over 1,000 businesses, and we have achieved this by using the tools listed below to develop full-suite digital marketing campaigns that fit your brand, your industry, and your customers. Being a full-service digital marketing agency, we deliver services ranging from web design & development to SEO & PPC Campaigns and social media management, throughout Portsmouth and Hampshire.

  • Develop Brand Awareness (Followers)

    Growing your followers on social media will help you increase brand recognition. Our social media marketing services will help bring you new, relevant followers matching the demographics, interests, and behaviours of your typical customers.

  • Build Relationships (Engagement)

    When you build strong engagement with your audience, they are more likely to buy from you. boxChilli will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

  • Increasing Website Exposure (Traffic)

    Increasing your website traffic will directly influence leads and sales. boxChilli will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add on retargeting ads to stay in front of recent website visitors.

Social Media Support

You are the expert for your brand, but you don’t need to be a social media expert too.

Social media support keeps you in control of your posting and content with an expert pair of helping hands. Our remote social media support package is designed to give you a little helping hand when you need it and advise which social media channels your business should be using.

The service is designed to give you practical advice on a reactive (you can contact us to ask a question, get reminders or discuss issues, whenever you need it) and proactive (we monitor the channels and activities, then contact you with relevant tips and suggestions) basis.

  • Supporting your Skills

    Not just theoretical teaching, but practical instructions and applicable guidance catered to your starting experience level.

  • A Relationship Bespoke to your Company

    To a wider extent, our social media support fits to your company as whole, focusing on areas to fit your workforce’s needs.

  • Holistic Social Media

    We keep a helpful eye on your social media channels, so together we ensure good management of everything from inbound messages and advertising campaigns to new influencers and emerging trends. This holistic approach is key when also considering your PR marketing strategy too.

  • Regular Social Media Analytics

    Tracking the statistics and regularly analysis of the numbers – we convert the data into insights to share with you to be applied for the continual improvement of activities – this data can also be used for management reports.

Social Media Advertising

Our bespoke paid social management packages are designed to deliver the best ROI. 

Let us help you navigate the murky waters of Social Media Advertising. Facebook ads, Instagram ads, YouTube ads, and LinkedIn ads can yield a very positive impact on your social media impressions and reach. Working with your sales and marketing plan we utilise your budget with creative campaigns that drive conversions and sales. These will also teach you the essentials – how to boost a post on Instagram, Facebook ads analytics, Twitter ads explained, and more. You’ll see even more positive results when combining with our detailed PPC marketing strategy too.

We use a number of strategies to ensure that your content is seen by the right people, we monitor daily and make necessary changes as required – this could be changing the campaign style, imagery, audience, or spend. 

reach is important when trying to increase social media interactions
  • London Bridge Hotel

    £1,150,000 in conversions from social media traffic

    View the project
    London bridge hotel increase revenue due to social media marketing
  • The Old Piggery Coastal Collection

    10:1 return on ad spend and a 121% increase in sales.

    View the project
    social media marketing cause 121% increase in sales.

Social Media Training

There is no ‘one size fits all’ approach to training.

That’s why we only offer bespoke training packages that put your business front and centre. Our training will highlight trends that we feel are valuable for businesses, like how Instagram Stories signalled a certain ‘fleeting’ attitude of customer viewing habits. Using a mix of data-driven strategy, practical instructions, and follow-up support, we tailor your social training to help you grow your business. Our training is delivered in two parts:

  • Part One

    We deep dive into the insights and data, reviewing profiles, activity, engagement, and achievements. Ahead of the training, we create a one-page social media strategy.

  • Part Two

    During a three-hour workshop we outline the findings and show you the best way to implement the social media strategy. 

  • Social Media Support Contact

    This service gives you instant access and practical advice on a reactive (you can contact us to ask a question, get reminders or discuss issues, whenever you need it) and proactive (we monitor the channels and activities, then contact you with relevant tips and suggestions) basis.

Social Media Management

We create social media content that is designed to excite, educate, inspire, and inform. 

Similar to boxChilli’s overall Digital Marketing strategy, the first step is to dig deep to see what has worked well and what hasn’t, when your target customers are online, and what they respond well to. From here your dedicated social media manager develops monthly content plans using a mix of your photography, video, and custom graphics – all of which you get final approval on before scheduling for the best traction. 

The next step is to grow your community. We do this by keeping on top of incoming messages, comments, talking to your ambassadors, and by having regular meaningful conversations with people in your sphere of influence. Our public relations marketing team are experts in fostering a positive community in a marketing landscape.

Lastly, we monitor, report, and feedback. This helps us pivot the messaging quickly, stay on top of trends, and most importantly give you a return on your investment.

PPC Agency in Bristol