Google Ads Agency

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Why Use a Google Ads Agency?

Increase sales, enquiries, traffic and branding for your website with Google’s range of Pay Per Click marketing products.

Google’s paid channel Adwords, became Google Ads in 2018, encompassing a greater range of products. At that point, we went from an Adwords Certified Agency to a Google Ads Partner Agency.

Google Ads can now be used to promote your business on a multitude of channels.

Search is available on the Google search engine, partners sites, shopping and maps.

Display ads can be used to get your ads in front of a wide range of audiences now, from default groups created by Google to custom-made segments, email lists or visitors to your site.

Video ads can be used to increase branding and engagement, and get people interested in your products.

Our team of experts will help you improve results online

Google Ads Agency

Google Search Ads

Adwords was Google’s first advertising product and, despite being subsumed into Google Ads, is still their most profitable venture.

Search works on showing your advertisement in the Google search engine results page(s) or SERPS to people who have searched for certain things that you had specified.

This means that you are getting your ad in front of people when they are searching and therefore much more likely to buy.

As an example, you could bid on the keyword “red ladies’ shoes”, which will show your ad when people are looking for red ladies’ shoes and you’ll send them to your red ladies’ shoes category page. You will then be charged a sum of money up to a maximum that you specify you are willing to pay for a click.

You will also be able to set a budget for the maximum you are willing to spend in a day, so that you can’t spend more than you wish.

There are a lot of intricacies of Google search advertising, that if you optimise well, you can improve the position of the ad and reduce the spend.

Google Ads

Google Display Network

The Google Display Network (GDN) allows you to show text or image ads on websites, that are part of that partner network.

The ads are targeted to an audience that can be defined in many ways, including demographics, geographic location, interests, recent search history and many more. This enables us to show ads to people at different stages in the conversion funnel, helping us to persuade people that they want your product or service.

We require a number of assets to produce the campaign, including the destination URL, images, logos, titles and descriptions.
Many different campaign types can be selected, depending upon your overall goal. Reach, traffic and conversions are the most common bidding strategies.






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Google Performance Max Campaigns

Performance Max is Google’s latest style of campaign, which employs all the different networks.

Targeting methods include keywords, products, audiences and remarketing which covers virtually anything that you want to use as a targeting method.

The ads are created by Google from elements that you supply like headlines, descriptions and images.

The clever part is Google using their computer learning to get the right ad to the right person at the right time. We have had very good results using these with results between twice and ten times that using display campaigns alone.


PPC Agency creating ads across all platforms

Google Partner Programme

boxChilli is a proud member of the Google Partner Programme, which means that we meet the criteria that Google states a PPC agency needs to meet before they will approve them.

  • All team members need to be certified. Exams occur on an annual basis.
  • We need to exceed a minimum level of managed spend.
  • Levels of performance need to improve on our managed accounts.


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