Home » PPC Agency – Increase Business with Paid Ads » Google Ads Agency
Increase sales, enquiries, traffic and branding for your website with Google’s range of Pay Per Click marketing products.
Google’s paid channel Adwords, became Google Ads in 2018, encompassing a greater range of products. At that point, we went from an Adwords Certified Agency to a Google Ads Agency that is a Google Partner.
Google Ads can now be used to promote your business on a multitude of channels.
Search is available on the Google search engine, partners sites, shopping and maps.
Display ads can be used to get your ads in front of a wide range of audiences now, from default groups created by Google to custom-made segments, email lists or visitors to your site.
Video ads can be used to increase branding and engagement, and get people interested in your products.
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Adwords was Google’s first advertising product and, despite being subsumed into Google Ads, is still their most profitable venture.
Search works on showing your advertisement in the Google search engine results page(s) or SERPS to people who have searched for certain things that you had specified.
This means that you are getting your ad in front of people when they are searching and therefore much more likely to buy.
As an example, you could bid on the keyword “red ladies’ shoes”, which will show your ad when people are looking for red ladies’ shoes and you’ll send them to your red ladies’ shoes category page. You will then be charged a sum of money up to a maximum that you specify you are willing to pay for a click.
You will also be able to set a budget for the maximum you are willing to spend in a day, so that you can’t spend more than you wish.
There are a lot of intricacies of Google search advertising, that if you optimise well, you can improve the position of the ad and reduce the spend.
The Google Display Network (GDN) allows you to show text or image ads on websites, that are part of that partner network.
The ads are targeted to an audience that can be defined in many ways, including demographics, geographic location, interests, recent search history and many more. This enables us to show ads to people at different stages in the conversion funnel, helping us to persuade people that they want your product or service.
We require a number of assets to produce the campaign, including the destination URL, images, logos, titles and descriptions.
Many different campaign types can be selected, depending upon your overall goal. Reach, traffic and conversions are the most common bidding strategies.
Performance Max is Google’s latest style of campaign, which employs all the different networks.
Targeting methods include keywords, products, audiences and remarketing which covers virtually anything that you want to use as a targeting method.
The ads are created by Google from elements that you supply like headlines, descriptions and images.
The clever part is Google using their computer learning to get the right ad to the right person at the right time. We have had very good results using these with results between twice and ten times that using display campaigns alone.
There are about 3 billion potential new customers across Google’s feeds that you can use to reach your goals with Google Ads.
Google’s customer intent signals and audiences help you get highly targeted, personalised ads in front of the right people at the right time, with Discovery ads.
The following link takes you to an article giving an overview of Discovery campaigns.
A good Google Ads Agency will recommend this as part of an effective overall strategy.
A single, all-encompassing campaign, with building blocks supplied by you, covers all Google’s networks, showing ads to engaged, interested customers.
boxChilli is a proud member of the Google Partner Programme, which means that we meet the criteria that Google states a PPC agency needs to meet before they will approve them.
Google Ads was introduced with the concept that anyone can create ads for themselves, which beggars the question, “why do I need to use an agency for my Google ads?”
An agency will have a lot more experience and skill in creating the right sort of strategy and ads to get you the return that you require. A Google Partner agency needs to keep current, to maintain its position and has support from Google strategists to help them get the most out of a client’s budget.
There is a lot to learn about in Google Ads and it’s difficult to maintain that knowledge and skill if you are not using it on a daily basis. It may cost money to use a Google Ads agency, but you will get that back and more, through a better Return on Investment.
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