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The Old Piggery Costal Collection is an online store selling unique coastal-inspired gifts and tableware.
The store was set up in October 2020 and has made limited sells via the website. The owner was using Wix’s inbuilt Facebook advertising and losing around 15% of spend to Wix and not seeing any ROAS. We started working with The Old Piggery in July 2021.
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When we started working with The Old Piggery Coastal Collection, we firstly needed to address the user experience on the website. We were somewhat limited with what we could do in regard to the website as it uses Wix as the CMS, but we changed the colour of buttons, updated product descriptions and added a returns policy. Once the website was ready, we updated and refreshed their Facebook and Instagram and moved all advertising to Facebook Ads on Business Manager.
The first few weeks of advertising look to build an audience, collateral that resonates, and look to increase conversions. Once we have an understanding of the audience and what appeals to them, we can increase budget and campaigns.
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