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Why Digital Marketing is crucial right now

27.04.20 - by boxChilli

Why Digital Marketing is crucial right now

With everything going on in the world, it is an uncertain time for everyone. As we all become accustomed to the “new normal,” finding ways to adapt to the situation is vital. Businesses are closed, shops are shut and many of us working from home. Life has certainly changed within the last month, which can be overwhelming. That’s why finding strategies which can help us manage both our business’ and personal lives is vital. This is where digital marketing comes in. This is a strategy which can be completed exclusively online, so will continue to be functional throughout this crisis. With so many aspects to it, this procedure gives your service or product an opportunity to continue thriving. Our experts understand that this can be a challenging time. This is why our techniques are crafted through industry experience and knowledge to allow for the best results for you. If you feel like your company could benefit from our services contact us today.

SEO is an ongoing strategy

Thinking about the future allows us to reflect more positively. SEO is an ongoing strategy which once implemented can produce tangible, long-lasting results. These methods can boost traffic to your site which allows your product or service to have visibility which is always important, and particularly now. With many businesses, shops and services being put on hold now is the time to implement a strategy which gives you a head start. Some SEO techniques, such as site optimisation, can drive results long term. This is why starting now would be really effective. Using SEO techniques can allow your site to rank on search engines such as Google. This ensures that your business is found and receives the recognition it deserves. Not only can these strategies benefit your business at present, but in the future, you will still be reaping the rewards for all the work done.

Why Digital Marketing is crucial right now

Brand awareness

SEO can also help build brand awareness with techniques such as content marketing and link building. Building a recognisable service allows your business to build a trust signal which is vital for your audience and potential clients to see. If your product or services are trusted, this will increase your likelihood of sales. Even if the user isn’t ready to make a conversion now, when they are they’ll be more likely to use your product or service because the trust is already built. Our SEO specialists can provide a bespoke service which can help your business reach its goals. We will work with you on a contingency plan which can help your product or service thrive right now. From content marketing to on-page optimisation and analytics, we have all the expertise to give your brand the boost it currently needs.

Social Media Marketing

In the current climate, having face to face interactions with any client, potential or otherwise, is not possible. Maintaining an online presence is indispensable because it allows you to keep up that communication with your audience from home. Now is the perfect time to either create or build on your social platforms. From Instagram through to LinkedIn, you can channel different audiences and spread your message online. Building brand awareness for your product or business is crucial for numerous reasons. With so many people turning to social media during this period, utilise this need by increasing your social media use and adapting it to your advantage.

Social media marketing

Connect with your audience

Social platforms allow you to communicate important updates to your audience, which is crucial when things are so quickly changing. Are your services still available and in what capacity? Make sure this information and anything else which would be useful is shown on your platforms. Social media is an easy way to contact you. Whether it is through comments or private messages, your audience has a direct channel to access you, so that level of communication can be maintained. If you need help with managing your social media marketing or don’t know where to start, we can help. Our experts have in-depth knowledge of all social platforms and can manage yours in the right way. From brand identity through to audience communication and social media advertising, we can optimise your social media platforms to boost brand awareness and generate leads.

eCommerce Websites

An eCommerce site is a platform which allows you to sell your products online. During a time when only essential shops are open, this is the perfect opportunity for you to market your goods and generate sales. An online shop can be very cost-effective because it eliminates the need for a physical store. With so many users turning to the online world to shop, it’s an ideal time to utilise this for your own products. In many cases, eCommerce marketing allows for a business to continue selling and connecting with customers during this time and is really invaluable as it recognises market needs.

eCommerce marketing

User Experience

Users are able to smoothly browse through your product range in their own time, directly search for what they need and have access to further information in an online store. Users value an experience which is convenient for them. Having an eCommerce website now can also be beneficial in the long run when things return to normal, as it allows you to market your products to a larger location. Our developers can create an eCommerce store which is fully responsive and built with your client in mind. Creation is User Experience led to ensure potential clients have a convenient journey which will encourage sales. Our systems are easy to manage which allows you to focus on your business.

We are lucky enough to be able to complete all of our job roles successfully at home. All of our services are still available and can give your business a boost during this challenging time. Our experts have industry understanding of what is needed to give your product or service the recognition it deserves, and we can create a bespoke strategy for your business which will help you both now and in the future. Don’t hesitate to give us a call today on 02392 822377 or fill out an enquiry form.