Pinterest can be a huge traffic boost and if your Pinterest boards spark people’s interest and excites them, people will be eager to click through to your site. It might seem impossible to rank onto the first pages in Google, but getting some of your content to the top of Pinterest may be a more achievable goal.
Of most importance is visuals; searchers will judge pins, boards and pinner profiles by them. Use the best quality graphics and images that you possibly can. People re-share to display the pins to convey lifestyle choices and they will want the best quality images.
Find out which pins get shared the most, who interacts with them and what else people add alongside them. Use this information to tailor your boards and then follow these steps…
1. Pin from a variety of sources.
2. Pin from within Pinterest to engage with others; pinning is one of the most social activities on Pinterest and it’s how users build their networks.
3. Create a few boards that cover a broad range of interests relating to your business.
4. So that your followers aren’t overwhelmed by too many Pins in their feed all at once, set up a read-able pace.
Use Rich Pins
Product pins include real time pricing, availability, and where to buy. Pinners get notifications when product pins they’ve added drop in price. Recipe pins include ingredients, cooking times and serving ideas. Recipe search filters help to find Weight Watchers, vegetarian, lactose free, Zoneo and Raw Food meal ideas. Movie pins include ratings, cast members and reviews.
Just like getting to the top of Google; it won’t happen overnight, so be prepared to put in the work to get your Pinterest account to front page levels. The more shares the content receives, the more people see the content and the number of potential links increases as a result, then watch your business grow!