Google Page Load Speed

Google is serious about pushing site speed as a priority in search engine optimization. And true to Matt Cutts’s statements not long ago, Google released a new tool that will help SEO practitioners, webmasters and marketers check their websites’ speeds along with suggestions on how to increase page loading speed.

Dubbed the Page Speed Online tool it can be accessed by going to the URL:

The tool analyses web page content’s loading data and then makes intelligent suggestions on how you can your page’s loading time.

According to Google, having a fast-loading website can reduce bounce rates and therefore increase conversion rates and ultimately ROI. However, Google’s new tool doesn’t give you the loading speed of your website; rather it gives you a measurable score (like in Google Page Rank) on how fast your website loads and it tells you what you can do to improve your website’s performance.

For example, testing on the Page Speed online tool will yield this result: The page Google got an overall Page Speed Score of 97 (out of 100). Yes, even Google didn’t get a hundred percent. The tool then suggested these to better the page’s loading speed: Make landing page redirects cacheable, Minify JavaScript. The tool then tells how exactly you can follow their suggestions.

Your website’s performance on mobile browsing can also be checked using the tool. Mobile search has gone to the roof throughout recent years and this tool is just perfect for marketers aiming to tap mobile users.

Google Webmaster Central Blog notes that optimizing speed for mobile users is more critical than for desktop users. Consequently, the tool gives unique suggestions when you test a site for mobile speeds.

This latest SEO tool by Google itself is a must for every web professional. Google is clearly favouring sites which load fast over their slower counterparts. Matt Cutts pointed out that SEOs should work more to improve their websites’ loading speed. There is also a new Page Speed for Chrome tool that allows webmasters to optimize their website’s speed for Chrome browsing.

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