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09.01.20 - by boxChilli
The beginning of a new decade also means another year of marketing trends to look out for. Within the last ten years, digital marketing has made a massive impact on the world as well as developing a lot. In order to keep up with the industry, marketers need to use their skills to predict what is likely to be trending in 2020. This indicates what direction they should be heading in and which aspects they should invest in. In this blog, we will explore 6 marketing trends which we think will be prevalent in 2020.
Instagram is one of the biggest platforms on the planet with over one billion users. Tailored adverts boomed in 2019 so everything from wigs to cleaning products became recommended. Instagram recognises your interests and interactions and uses them to highlight products you’d like. This is a pretty sturdy marketing strategy as suddenly all the adverts you see are relevant to you. Both verified companies and scam sites benefited from this as 72% of Instagram users have purchased something on the app. This form of advertising is already very popular and is set to skyrocket in the coming year. Brands everywhere can pop up directly on their target audience’s phone, an advertiser’s dream.
Following on with the tailoring theme, it’s predicted that personalisation is going to become even bigger in 2020. Unfortunately, the majority of your site visitors won’t convert to paying customers. This is where the personalisation comes along to encourage more sales. For example, Amazon won’t give you recommendations for dog food if you don’t own a dog. Doing so would essentially be a waste of advertisement but if you bought a lot of cat food, they may recommend cat toys, treats and food, as you would be likely to buy these.
Chatbots are already common on a lot of sites. Many users appreciate the 24/7, instant response service to their queries. This is perpetuated by users’ typical decline in patience since everything we need is so readily available. It’s predicted that chatbots will power 85% of customer service by 2020. Considering they can offer consistent, comprehensive customer service at all times, it’s no surprise that chatbots are so popular. Lyft, Spotify, Sephora and Mastercard are but a few companies who already use chatbots to communicate with their customers.
Most search queries have a featured snippet. This is when one answer is featured at the top of Google’s organic results in a box so a user can find a quick, concise result. This means marketers everywhere are scrambling to be featured, so users see those results first. When creating content it needs to be optimised in order to be put in “the answer box” and get the most clicks for that search result. Google is constantly trying to improve, so in 2020 the race for featured snippets is on.
Content marketing is going to be even bigger in 2020, with a particular focus on videos and interactive content. With 2 billion active users currently on Youtube, it’s safe to say we just can’t get enough of watching videos. Users love to be engaged in something and it encourages them to make that conversion from user to a customer. However, content just for content’s sake is no good. Creating something stale just to get something out there is worse than having nothing at all. Always ensure the content you are releasing is rich, unique and informative. Not only will this be more pleasing to the user, but Google will also favour it above poorly thought out content.
We’ve already seen the massive effect that influencer marketing has had on the online world and society in general. In 2018, Lyft teamed up with over 1,000 influencers from across every spectrum. They wanted to advertise that customers preferred Lyft to their biggest rival, Uber. It worked and Lyft became the most mentioned brand of that year so their influencer marketing clearly paid of. This marketing strategy’s major success has ensured it will be just as prevalent in 2020. Click here to see some more examples of clever influencer marketing.
Of course, no one can truly predict what will happen in the next year, but based on the events of 2019, this is what to look out for. Change is an inevitable part of the digital world as things develop at a rapid pace. The only way to stay on top is by adapting with the industry. If you are looking for more marketing advice, boxChilli are experts in all things digital. Whether you’re looking for a bespoke website, web support or SEO services, we can help you. Get in touch with our team today for more information.