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5 ways not having an online presence damages your business

by admin on September 19, 2016 , No comments

If you think you don’t need a presence online, you’re wrong. For many small and medium sized businesses in Hampshire, online marketing is another item on the to-do list that never gets checked off. If you’re actively looking for new customers, online is the place to go. Here are 5 ways you’re missing out if your not online.

How do your customers find you? Even if you think you’re entirely dependent on foot traffic or word of mouth, you can still benefit from an online presence. As an example, few people would drive to the beach, park, go down 150 steps and walk a hundred meters just to get an ice cream. However, if you’re planning a day you might well pick the beach you know has an ice cream shack over any other. A basic listing on Google Maps, Yelp or other location driven services can dramatically change your walk-up traffic.

 1.No one knows where you are

How do your customers find you? Even if you think you’re entirely dependent on foot traffic or word of mouth, you can still benefit from an online presence. As an example, few people would drive to the beach, park, go down 150 steps and walk a hundred meters just to get an ice cream. However, if you’re planning a day you might well pick the beach you know has an ice cream shack over any other. A basic listing on Google Maps, Yelp or other location driven services can dramatically change your walk-up traffic.

2.No one knows when you’re open

Opening times

keep customers informed, not guessing. They can turn stone cold on a business quick… and you don’t wanna be around when that happens.

You might think it’s obvious but as more and more businesses are shifting their opening hours to cater to their customers it’s becoming harder to guess which companies will be open when. A simple webpage lets customers searching for your business immediately find out if you are open or shut at the time they want to visit. A casual customer who finds your doors shut when they wanted to shop is unlikely to return, and even the most loyal will be put off by a few slips.

3.People are comparison shopping in store

The rise of the smart phone lets savvy shoppers hunt down bargains with a competitor while they’re standing in your store. An online shop, catalogue or price list will let you be in on the game, hopefully allowing you to poach custom from your competitors instead of the other way around.

4.People are shopping elsewhere at 2am

Whether they’re finishing work tasks or up with a new baby, a surprising number of people are shopping online at 2am. Resistance to temptation is low at this time of night so it’s a great online marketing opportunity for lifestyle buys such as booking a car test drive or kitchen consultation, a new spa set or a night in a hotel.

 5.Word of mouth is now online

Faces in phones

Humans in some regions have forgone actual human interaction absolutely, opting for a purely digital existence. This new breed In turn slowly fused to their device of choice and gain the power to speak in tweets a think in memes

How do your customers tell each other about you? While 30 years ago they might have pulled your card from their wallet, written your details on the back of a beer mat and given it to a friend, today it’s all digital so online marketing is key. Someone looking for a plumber in Portsmouth might well post on a Hampshire Facebook group looking for recommendations. Likewise, a business executive looking for a B2B printing service might ping an email to an old friend in procurement who will reply with a web link. At every level, convenience is key and that, these days, means online.

What kind of web presence do I need?

The exact details will depend on your business type and your ambitions. As online marketing experts, boxChilli can provide tailor-made solutions for small and large businesses alike. We offer easy to maintain simple sites for one-man-bands and comprehensive integrated marketing solutions for large organizations. We recommend, at minimum, a simple website updated at least quarterly and a Facebook page. For help and advice on getting started, contact us today.

call: 02392 822377 or email hello@boxchilli.com

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