2018 predictions for all things digital
2018 is looking to be a good year for all things digital with growing trends and new technologies that we all need to be aware of to keep up to date, stay competitive and in turn, ensure the success of our business. Here are out top 5 Digital Marketing trends we think will stand-out in 2018…
As 2.8 billion people are now using at least one social websites, Facebok, Twitter, Instagram and so on, are becoming the top media platforms to advertise on. Hyper-personalization, although a relatively new concept is already becoming an important factor for social media advertising around the world. Making news feeds more and more personalised to the individuals interests and beliefs based on what they have liked, followed and searched, can be a great way to target people when advertising. This type of capability allows you to put your advert in the path of all of your potential customers.
Video content is very big thing right now and is being branded by some people as the future of marketing. According to Hubspot, 80% of people remember a video they watched in the last month, which could be down to video being highly visual and auditory, consequently making it easier to remember and will last longer in their memory than other types of advertisement. This can mean that the viewers are more likely to remember your brand. Video content is more likely to be shared around the internet and go viral, with it being estimated that 92% of people who watch mobile videos share them with their friends, which is phenomenally high compared to any other form of advertisement.
Additionally, it has been shown that 65% of business decision makers visit a marketer’s website after watching a branded video and so using video content in an email increases its click through rate by 200-300.
3. Live streaming
With the dramatic increase in the use of standard video, video content is taking over. With this in mind, more and more social media platforms are introducing a Live streaming video feature and it is growing fast, with nearly 10 million people now using it daily. It has been predicted that in the coming years it is going to only get bigger. People love live streaming as it gives you up to date and current information or entertainment. It is also very easily accessible, as many different social media sites now have this feature and the cherry on the icing, is that it’s free for everyone! It has been found that Live streaming is most popular on Facebook, with YouTube following closely behind, making these platforms the best place to post this type of content. More companies are beginning to use live streaming in their advertising plan, sharing lots of different live content such as, events, tutorials, interviews, Q & As or BTS footage.
Chatbots is a computer programme combined with AI that can be used on your website to mimic conversations and provide customer service. As Chatbots are operating 24/7, it is a great way for customers and users to ask any questions they have about products or services and easily get answers without wasting too much of their or your company’s time and resources. Customers are often left on hold for a very long time however, with the use of Chatbots this can now no longer be a problem, meaning less angry customers and an increase in customer satisfaction.
Chatbots are becoming more and more intelligent and some people have no idea that they are even talking to a machine and not a human, so because of this, less human labour will be needed to give this level of customer service, saving companies huge amounts of money. As customer service and satisfaction is being improved by these chatbots, it can lead to better customer loyalty rates, meaning more people are likely to come back and use your company again based on the positive experience they had before.
5. AR and VR
As technology is improving Augmented Reality (AR) and Virtual Reality (VR) are becoming the next big thing in the digital world as the technology. The introduction of Snapchat selfie filters was really the beginning of the growing phenomena, which is classed as Augmented Reality and since been used a lot more, mainly in the gaming world for games such as Pokémon Go. However, there are many more applications for augmented reality and more companies are using it to improve their customer experience or promote their products and services. Similarly, this has also been seen with Virtual reality. As the amount of people who own a VR headset is still currently quite low, many companies believe that using VR technology is not worth their time. However, the number of VR owners is set to increase dramatically over the next few years, making now a great time to get ahead of the game. Some businesses have already chosen to use VR in their advertising and aren’t relying on the fact that users must already own VR technology. McDonalds recently released Happy meal boxes that contained a carboard VR headset and encouraged people to download their Virtual Reality app to play games.
As companies are beginning to realise the value of AR and VR, next year we predict that this phenomenon will blow up and now is a great time to start thinking about integrating with your business.