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PPC – Paid Search

PPC and Paid Media Management

Paid search is a fast method of gaining new traffic, however getting in wrong can be costly. Most new digital marketing strategies have an element of paid search in some form to get you up and running quickly.

Our Pay Per Click campaigns cover all the big players in the industry such as Google Ads, Facebook, Twitter, Instagram and YouTube.

Our team of innovative PPC experts are ready to drive traffic to your website and deliver high-quality leads and conversions.

PPC is a fantastic source to drive traffic and increase conversions for new and established websites. PPC is exceptionally trackable and as a result, it’s very easy to measure how profitable the traffic is.

As a Google Partner, the boxChilli team have been trained to deliver PPC campaigns across the Google network.  If you want to make a a quick impact or maintain a competitive edge, Google ads works well for all types of budgets. You only pay when you get a click; so you don’t pay when someone views your ad.

 

 

Getting started with Google Ads PPC advertising doesn’t have to be stressful or expensive. This channel is a very effective tool for many of our clients, so we’ve taken to offering it as standard. Here are 3 key benefits:

1. Only pay for successful ads

Unlike traditional advertisements, PPC (pay per click) ads don’t charge you per week or month, or per view. PPC schemes only charge you for the advert if users actually click on the advert and visit your site.

2. Easy to manage your costs

Our marketing strategy makes it easy to manage your advertising costs as you can set a budget for your Google AdWords PPC spend, and automatically stick to it. Whether you’ve got a per-day budget for a permanent campaign of a few pounds or a total spend for a major launch in the tens of thousands, we can help you make the best use of your money.

3. Ads are targeted to your market

The backend software for Google AdWords makes targeting PPC ads simple. It’s obvious that an ad has to find the right customer to be successful. The demographic information in this channel makes it easy to narrow the search. The program can’t tell you what your demographic should be – but we can do the analysis and figure it out.

Remarketing

who have already visited your site, whether they completed a purchase or not, are more likely to recognise your brand, trust it and be open to hearing your offers. They’re an ideal segment to promote offers and deals to, a technique called ‘remarketing’.

Websites like to know where their customers have come from, and which pages they’ve used on the site (for example, to make sure that anything you ‘add to basket’ stays in the basket, even if you’re not logged in). Browsers track pages visited in your ‘history’. The software that manages this data can also be used to show a visitor to your site appropriate ads, even after they’ve clicked away and are browsing other pages.

Services like Google Ads gather user data and can serve ads to any site visited on their network. As an example, if you visit a site looking for ‘hotels in Paris’ but don’t make a booking, when you move it may automatically trigger adverts for hotels in Paris with different tempting offers. Naturally, this will be more appealing to someone already planning a trip than to a random member of the public, so the click through rate and uptake tend to be higher.

Remarketing campaigns need to have a clear focus, and they need to offer visitors an additional incentive to buy. Getting the offer right is the critical part of the campaign, and one that many business owners struggle with. Adverts can be plain text, with images or even animated, depending on the ad network you’re using. It’s possible to re-use adverts made for other markets, but a few tweaks are advised.