What is PPC Marketing?
Pay-Per-Click advertising is as it sounds; ads will display for your chosen demographic, but you only pay when an ad is clicked.
PPC ads are a fantastic source to drive traffic and increase conversions for new and established websites. Paid advertising campaigns are exceptionally trackable and as a result, it’s very easy to measure how profitable the traffic is. Paid search is a fast method of gaining new traffic and most new digital marketing strategies have an element of paid search in some form to get you up and running quickly.
Offering a full range of digital marketing services, boxChilli are proud to be one of the leading digital marketing agencies in Hampshire thriving on the success of our clients. boxChilli is a Google Partner trusted by over 1,000 businesses, and we have achieved this by using the tools listed below to develop full-suite digital marketing campaigns that fit your brand, your industry, and your customers. Being a full-service digital marketing agency, we deliver services ranging from web design & development to SEO & PPC Campaigns and social media management, throughout Portsmouth and Hampshire.
Google ads campaigns are split into ad groups where we can analyse to a granular level which keywords are working well. The ease of creation means that we can test variables such as messaging, creative, call-to-action, and more.
A Variety of Platforms
As a PPC agency, our PPC campaigns cover all the search engines and social media platforms, such as Google Ads, Microsoft Ads, Facebook, LinkedIn Ads, Twitter, Instagram and YouTube.
As opposed to more traditional ad formats of the past, PPC advertising can be continually adjusted after launch to ensure the highest ROI every day/week/month.
How does PPC Marketing work?
PPC ads don’t charge you per week, or month, or view; they only charge per click (it’s in the name!).
You almost certainly have seen (or been ‘served’, as is the language of online advertising) many PPC ads yourself, for example if you search Google for holiday destinations and see ads for holidays on the same page. Creating paid campaigns can be broken into a few stages, as this ‘cycle’ approach to PPC marketing allows for higher ROI.
Align PPC with Wider Digital Marketing
Pay per click ads should be employed early on to bring traffic to the site and help gain conversions. This increased traffic level will also help to bring back the spiders more often, to improve your rankings further.
Decide on Appropriate Keywords
High-performance keywords and effective ad copy is essential to get the best return from your PPC campaigns.
With boxChilli being a Google Ads Partner Agency, we can suggest the best times to check back on the progress of your pay-per-click ads and amend as necessary.
Users who have already visited your site are more likely to be open to hearing your offers. They are an ideal segment to promote offers and deals to, which is very possible with PPC marketing, but how much ‘does remarketing work?’.
Should your company use PPC Ads?
If you want to make a quick impact or maintain a competitive edge, Google Ads works well for all types of budgets.
Whether you’ve got a per-day budget of a few pounds or a total spend for a major launch in the tens of thousands, we can help you make the best use of your money. Google is leading us toward a world where we use data-driven automated bidding strategies, but you still need some expertise to make sure that you are using the best strategy to improve conversion rates. PPC ads are especially effective when used in conjunction with a wider digital marketing strategy, for example a review of your website SEO (Search Engine Optimisation) or a social media marketing occasion.
Pay per click PPC management can be time-consuming, particularly making sure that your knowledge is current, but that is exactly why it’s best practice to work with an established PPC specialist such as boxChilli.
Why use boxChilli’s PPC Marketing Strategies
Getting started with Google Ads PPC advertising doesn’t have to be stressful or expensive.
Our team of specialists maintain their skills to the forefront of the industry, enabling them to use pay per click advertising to market any product or service. boxChilli’s expertise ranges from the newest optimisation updates from Google to a knowledge of the most effective marketing moments throughout history.
PPC as a channel is a very effective tool for many of our clients, so we’ve taken to offering it as standard. Here are three key benefits:
Only Pay for Successful Ads
PPC schemes only charge you for the advert if users actually click on the advert and visit your site. Our account management strategies will ensure you only pay for valuable clicks.
Easy to Manage your Costs
Our marketing strategy makes it easy to manage your advertising costs as you can set a budget for your Google Ads (formerly Adwords) PPC spend, and automatically stick to it.
Ads are Targeted to your Market
The backend software for Google Ads makes targeting PPC ads simple. Compelling ad copy and the use of negative keywords will be employed to improve performance. The demographic information in this channel makes it easy to narrow the search.