Youboat Marine Google Product Ads

What Did We Do?

The first task after securing this project was to update the tracking which was massively over-reporting.

Immediately after we had managed to get the tracking correct, Google decided to sunset Shopping Campaigns and made us move to Performance Max product ads.

We successfully updated this, maintaining a similar ROAS and soon started to improve the return through optimisation.

The next stage was to review the Google Merchant Centre and optimise the products on the website to give them the best quality for both Google and User Experience.

We are now working through optimising this account further, to continue the great return, at a higher budget.