LEADING SEO AGENCY IN SOUTHAMPTON, HAMPSHIRE

We use the analogy that backlinks are like trusted recommendations from other websites. When high-quality, relevant sites link to your content, it signals to search engines that your site is credible and worth surfacing. Done strategically, backlinks help boost your authority, increase your rankings for relevant search terms and open up new traffic streams like ChatGPT, Perplexity and AI Overviews.

SEO is a long-term strategy, not an overnight fix. Most businesses start to see improvements within 3 to 6 months, depending on the competition and the work required. The key is consistency; building solid foundations now creates sustainable growth over time.

Before someone else says it, no, SEO is not dead and it’s still worth it! The way people search is indeed evolving, but the need for helpful, relevant, well-structured content hasn’t changed. If anything, AI tools like Google’s Search Generative Experience (SGE) and LLMs have raised the bar for SEO agencies to evolve and maintain white-hat SEO practices, so make sure you’re ready for the new phase of SEO.

By optimising your Google Business Profile, keeping your contact details consistent across the web, and encouraging positive reviews, our local SEO strategies increases your visibility across the city. This makes it easier for customers to find, call, or visit your business when they need you most. With its large population, bustling port and thriving university community, Southampton gives businesses access to a wide customer base, so being visible on Google Maps is crucial.

Yes, you’ll have a dedicated contact who takes the time to understand your business and is easy to work with. They’ll be your main point of contact, keeping everything organised and on track, with a team of experienced SEO specialists supporting them in the background.

We don’t believe in one-size-fits-all pricing because every business has different needs. Your costs will depend on factors such as the size of your website, your goals and the level of support you are looking for, whether that means ongoing strategy or a specific project. During the discovery phase we will always provide a clear scope, transparent pricing and advice that fits your stage of growth.

We keep communication simple and consistent so you always know where things stand. You’ll get a monthly report covering performance, insights, and next steps, along with regular check-ins to keep everything on track. If priorities change or new opportunities appear, we’ll flag them first so you’re never left chasing answers.

Since 2006, we’ve supported businesses in almost every sector, from eCommerce and B2B to trades, hospitality, SaaS and professional services. Whatever challenge you’re facing, chances are we’ve solved something very similar before.

Some SEO results can be seen quickly, while others take longer to build. Most businesses notice early improvements within the first few months, with bigger growth developing over time. We focus on delivering quick wins alongside a long-term strategy so you get early momentum and lasting progress.

Every SEO strategy begins with listening. We get to know your business, your audience and the challenges you face. From there, we run a full technical audit to check your site’s health, carry out keyword and competitor research, and build a tailored strategy that’s data-driven and search-focused.

Staying ahead of change is part of how we work. From Google algorithm updates to the rise of AI and shifting user habits, we track what matters and translate it into actions for your site. As specialists in search, we don’t just follow trends, we interpret them and focus on what will deliver results. By continually testing and learning, we keep your SEO strategy fresh, relevant and ahead of the competition.

We use Artificial Intelligence (AI) in thoughtful, creative ways, always guided by human input. You won’t get generic, machine-written content from us. Our priority is delivering real value, not churning out blogs for the sake of it. If AI helps us work smarter and faster, we’ll use it. If it doesn’t add value, we won’t. It’s as straightforward as that.

Yes, and it’s something we’ve guided many businesses through. Whether you’re replatforming, merging domains, redesigning your site or changing CMS, we create a clear plan to protect and strengthen your online visibility. Our SEO and development teams work side by side on everything from redirect mapping and tracking to structural improvements and pre- and post-launch testing, ensuring your move is seamless and search-ready.

At boxChilli, our values of integrity, creativity and client focus shape everything we do. They influence how we approach challenges, how we communicate and how we define success. We’re open about what’s working and where improvements are needed, even when the answers are difficult. We look for inventive ways to solve problems and adjust strategies as the landscape changes. Most importantly, every decision we make is guided by your goals and backed by data.