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TRANSFORMING PERFORMANCE WITH UX-LED DESIGN AND A SEO STRATEGY

HOW WE BUILT TWO WEBSITES AND A LONG-TERM SEO FRAMEWORK FOR DOCUMATION

Documation, a UK-based leader in finance automation, empowers organisations to streamline operations using AI-driven software. They needed a website and a digital strategy that reflected their technical expertise while actively driving organic visibility, lead generation and growth.

boxChilli delivered a dual-service approach by designing and launching two SEO-friendly websites, whilst delivering an ongoing SEO strategy rooted in technical performance, content relevance and user journey optimisation.

2 UX-OPTIMISED, FULLY-RESPONSIVE WEBSITES
2300% INCREASE IN RANKING KEYWORDS
185% IMPRESSION INCREASE

Overview

BRINGING TECHNICAL EXCELLENCE AND STRATEGIC SEO TO A COMPLEX INDUSTRY

Documation operates in a highly specialised, technology-based, competitive space… finance process automation. When they approached boxChilli, they needed a complete digital overhaul; one that would establish credibility with tech-savvy procurement and finance teams and support growth through a modern SEO and CRO strategy.

Our challenge was twofold in which we created two UX-led websites tailored to different audiences and services, and implemented a long-term SEO approach that would cut through the noise of larger competitors in both the finance and software sectors.

Key Results

HIGH-QUALITY DESIGN AND TARGETED SEO DRIVING GROWTH

Since partnering with boxChilli, Documation has seen…

2 UX-OPTIMISED, FULLY-RESPONSIVE WEBSITES
2300% INCREASE IN RANKING KEYWORDS
185% IMPRESSION INCREASE

How boxChilli Helped

A COMPLETE DIGITAL STRATEGY, FROM SITE BUILD TO SEARCH PERFORMANCE

Our work began with a full audit of Documation’s digital presence, followed by scoping, designing and building a website with SEO, performance and UX at the core. Every layout, component and call to action was designed to support decision-makers in finance, procurement and IT, making the journey from interest to enquiry seamless.

Post-launch, we implemented a long-term SEO strategy to grow visibility in a highly competitive, innovation-led space. This included technical SEO optimisation, content strategy for topical authority, internal linking improvements and ongoing CRO support to refine how users interact with key pages.

The result is a clean, conversion-ready website underpinned by an evolving SEO strategy, helping Documation grow visibility, establish trust and generate better leads over time.

What We've Achieved So Far

BOXCHILLI HAS HELPED DOCUMATION BUILD A DIGITAL FOUNDATION THAT SUPPORTS GROWTH

WEBSITE BUILDS

2 CRO-led websites designed and built
ORGANIC GROWTH

Over 2300% increase in keywords ranking organically on Google
NATIONAL VISIBILITY

Achieved a YoY impression growth of 185%

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WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

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TRANSFORMING PERFORMANCE WITH UX-LED DESIGN AND A SEO STRATEGY

HOW WE BUILT TWO WEBSITES AND A LONG-TERM SEO FRAMEWORK FOR DOCUMATION

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