AI SEO Agency

To put it simply, AI Optimisation (AIO) and Generative Engine Optimisation (GEO) represent the next evolution of search engine marketing – a very similar way to how Google and the internet originally replaced physical business directories, such as Yellow Pages.

While traditional SEO focuses on ranking algorithms for platforms like Google and Bing, GEO and AIO focus on optimising your brand’s digital footprint so it is accurately understood, synthesised, and correctly recommended by Artificial Intelligence.

A lot of the criteria required to rank in both AI overviews (that section automatically generated at the top of Google) and LLMs (ChatGPT, Claude, Perplexity etc.) falls in line with traditional search engine optimisation.

No, GEO builds on top of traditional SEO fundamentals. AI models and search features rely heavily on Google’s index, high-quality site architecture, and strong domain authority to pull their sources. If your standard SEO is weak, an AI engine is highly unlikely to trust your data. Think of GEO as the advanced layer that reformats your strong SEO foundation so machines can easily extract and cite it.

Anyone can use an AI tool to write copy, but optimising a website for AI requires technical execution. An expert agency handles the deep, technical backend adjustments, such as complex schema markup, structuring data to match LLM extraction patterns, monitoring your AI footprint, and shifting your content strategy from “keyword stuffing” to building multi-layered topical authority.

It is true that basic, surface-level queries (e.g., “what is SEO?”) will continue to see lower click-through rates, because the AI answers it on-screen. However, for complex B2B, industrial, or high-consideration purchases, users click the cited links to verify data or finalise a purchase. By securing the citation “Position Zero” in the AI box, you capture the highest-value traffic before a user ever scrolls down to standard organic results.

Yes, although AI SEO performance needs to be tracked differently from traditional SEO. Tools such as GA4 can show traffic, leads and sales that come directly from AI platforms, but traditional analytics do not always capture when an AI engine recommends your brand without a click. This means GEO needs a broader measurement approach.

At boxChilli, we use industry-leading tools to monitor how often your brand appears across AI platforms, which topics and prompts you are visible for, and how your share of voice compares against competitors. We then map this against analytics data where possible, helping bridge the gap between AI-led discovery, website visits, enquiries and conversions.

AI measurement is still evolving, but by combining AI visibility tracking, citation monitoring, prompt testing and traditional analytics, we give clients a clearer and more useful view of how their brand is performing as search behaviour changes.

You will have a dedicated point of contact who takes the time to understand your business and remains easy to work with, acting as your main liaison while coordinating a team of experienced AI SEO, technical SEO and development specialists behind the scenes to keep everything organised and moving forward.

AI SEO and GEO pricing varies according to your objectives, competitive landscape and the scope of work involved, and our focus is not on being the lowest-cost provider. We work with businesses that understand digital marketing as an investment and want it to deliver measurable returns in leads, sales and long-term growth. During the discovery call, we’ll have an open conversation about budget, determine what level of investment is appropriate and be honest from the outset if we do not believe the fit or opportunity is right.

Communication is kept simple and reliable, giving you a clear view of progress at all times. Monthly reporting covers performance, insight and priorities, supported by regular conversations to ensure everything stays on track. When priorities change or new opportunities appear, we flag them early and explain what they mean for your strategy.

AI SEO is a longer-term investment, and the pace of results depends on competition, current performance and how established your website already is. Early progress within the first 3 months is often seen through technical improvements and clearer citation focus, with more meaningful gains in visibility, enquiries and sales building gradually as authority increases.

We work with ambitious SMEs, founders and marketing teams across the UK who want AI SEO to support measurable growth rather than just activity. With experience in hospitality, travel and tourism, professional services, retail and lifestyle, renewable energy, industrial and engineering, healthcare or events and entertainment, our work is shaped around your commercial goals and the realities of your sector. This approach works best for businesses that treat digital marketing as a strategic investment, value clear collaboration and want results-driven delivery instead of short-term wins.