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SPECIALIST SEO AGENCY HELPING BRANDS GROW
POWERFUL SEARCH-FIRST STRATEGIES THAT DRIVE SALES
SEO THAT DELIVERS REAL BUSINESS RESULTS
BOXCHILLI, A LEADING SEO AGENCY WITH A KICK
At boxChilli, we’ve been blending strategy, creativity and technical know-how since 2006, helping brands grow by showing up where customers are searching. As user journeys evolve and results are no longer defined by keyword rankings alone, we combine SEO, content and UX to build search experience campaigns that keep your brand visible and relevant.
So, whether you need more sales, leads or online visibility in a shifting digital world, our organic search experts build tailored, data-led strategies that solve real problems.
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CLIENT-FOCUSED SEO AGENCY
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GET YOUR WEBSITE DISCOVERED IN A CHANGING DIGITAL WORLD
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PROVEN TRACK RECORD ACROSS A VARIETY OF SECTORS
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INCREASE LEADS AND GET MORE CUSTOMERS
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WANT TO BE FOUND & DISCOVERED ONLINE?
THE SEO AGENCY THAT GETS IT
WE'RE A GREAT FIT IF YOU...
See organic search as a serious growth channel and want it to perform like one.
Have invested in SEO before but need stronger returns and better alignment with revenue.
Want to build a search presence that earns trust and drives real pipeline growth.
Are tired of seeing competitors outrank you, even when you offer a better service.
Value proactive partnerships where someone brings you ideas and solves problems.
Want to stop guessing what works and start making confident, data-backed decisions.
RESULTS DRIVEN SEO COMPANY
SERIOUSLY HOT SEO RESULTS
We understand how to get visitors to websites and to the right page, as is evidenced by the fact that you’re reading this right now! Over the past almost 20 years, we have created an abundance of SEO campaigns that have generated significant ROI and business growth for our clients worldwide.
GET A FREE TECHNICAL AUDIT OF YOUR WEBSITE
SPECIALIST SEO SERVICES DESIGNED FOR GROWTH
OFFERING A FULL SUITE OF SEO SERVICES
Our SEO services are designed with one goal in mind – your growth. Aligning with your business objectives, we craft creative, results-driven and technical search experience campaigns that reflect your vision. With transparency, passion and a focus on what matters most, we deliver real SEO and digital marketing results.
Technical SEO
Behind every high-performing website is clean, optimised code. Our technical SEO audits cover your entire site to fix errors, reduce load speed, improve structure and crawl-ability, and ensure your platform is built for visibility, giving search engines and users a seamless experience from the ground up.
eCommerce SEO
We help online stores turn website traffic into actual sales. From optimising product pages and structured data, to building a content strategy and matching user intent, we create eCommerce SEO strategies that increase visibility, reduce basket drop-offs and increase online sales, all without relying solely on paid search ads.
Local SEO
For smaller businesses that serve a local area, visibility in Google maps, directories and hyper-targeted searches is everything. We optimise your Google Business Profile, manage citations and build geographical-focused landing pages to help you stand out in your area and turn organic traffic into more customers.
International SEO
Going global means catering to every taste, from mild to scorching! We handle the complexity of international SEO with precision, everything from hreflang implementation and multi-region content strategies to domain structures and local search intent. The result? Seamless visibility across borders and languages.
Conversion Rate Optimisation (CRO)
We know that more traffic alone doesn’t pay the bills. CRO involves analysing user behaviour and testing elements like page layout, calls to action, and content structure to increase lead submissions, purchases, and engagement across your site. We think it’s like adding a little extra spice where it counts!
Link Building and Off-Page SEO
We build website authority with trusted links that search engines value. Through digital PR, outreach, and content partnerships, we help your site earn quality backlinks that boost domain authority, search rankings and brand trust, all while avoiding black-hat shortcuts.
Wordpress SEO
We know WordPress inside out and how to make it work for search. From plugin setups and site speed, to schema and crawl control, we make sure your site is optimised without breaking the build. Reliable, powerful, and just the right amount of fire.
SEO Consultancy & Strategy
Need direction, not just deliverables? Our senior SEO consultants work with you to understand your business objectives, audit your current performance and create a clear roadmap. Whether it’s a one-off digital strategy or ongoing support, we tailor the plan to your taste – mild, medium, or seriously hot…
SEO Audits & Reporting
If something’s off, we’ll find it. Our SEO audits go beyond generic checks and giving you a ‘score’ out of a 100; we identify what’s holding you back and exactly how to fix it. From on-page issues to technical errors and competitor gaps, you get a clear plan of action and report, so that you can make data-led decisions to inform your marketing strategy.
WE'RE NOT JUST ANOTHER SEO AGENCY
ADDING HEAT TO YOUR SEARCH MARKETING
SEO shouldn’t feel like a gamble for businesses, which is why we’ve built and tweaked our approach over the years to solve the challenges that make organic growth difficult – whether that’s a lack of results, disjointed strategy, poor communication or an agency that doesn’t quite get your business. Our SEO process is shaped by integrity, driven by creativity and delivered with a focus on what really matters: helping you grow with clarity and confidence in a changing digital world.
WE PRIORITISE RESULTS THAT MATTER
Every SEO strategy we deliver is built around your business goals, not just traffic for traffic’s sake. Instead, we prioritise work that makes a measurable difference, from qualified leads and online sales to long-term visibility and market share. By aligning our work with what actually matters to your business, we make every decision purposeful and every result measurable.
TRANSPARENT COMMUNICATION, ALWAYS
Working with boxChilli means knowing what’s happening and why. From the very first interaction, we keep communication clear and proactive so that you’re never in the dark about what’s going on. You’ll have a dedicated account manager, regular planning sessions and transparent reports, so there are no gaps or guesswork. If something’s not working, we’ll explain it. If we see an SEO opportunity worth exploring, we’ll bring it to you first.
SEO STRATEGIES THAT FITS YOUR BUSINESS
We don’t believe in one-size-fits-all or packaged SEO. Whether you’re selling services, products or something in between, we tailor everything around your customers and your commercial landscape. That means we understand what drives your audience, how your funnel works and where SEO fits into the bigger picture. This context shapes your strategy from day one, from keyword selection to the way content is written and structured.
A HOLISTIC, JOINED-UP APPROACH
A high-performing SEO strategy doesn’t exist in isolation. That’s why we bring together our in-house teams across SEO, design, website development, content marketing and paid media to build joined-up digital marketing campaigns that work across the full customer journey. Whether it’s improving UX, increasing engagement rate or aligning your ads and organic content, we make sure everything pulls in the same direction.
LEADING THE WAY THROUGH CHANGE
The world of search doesn’t sit still, and neither do we. From AI-driven content to Google’s shift towards generative results and evolving user behaviours, we’re already adapting our strategies to stay ahead. Our team is immersed in these changes, not reacting to them months down the line. That means you’ll benefit from true SEO specialists, ethical AI integration and search strategies designed for tomorrow’s landscape as much as today’s.
BUILT-IN TECHNICAL EXPERTISE
Good SEO is only as strong as the site it sits on. That’s why our SEO and development teams work side by side to ensure your site is fast, structured correctly and fully optimised. Whether you’re dealing with a legacy CMS, planning a migration or need support for WordPress, we handle it all (you won’t need a separate agency to get things fixed, and you won’t need to translate jargon either!).
WE TREAT EVERY BUSINESS WITH CARE
Whether you’re a fast-growing startup or a heritage brand with complex systems, we take the time to understand your team, your challenges and the results that matter most. That means fewer shortcuts, better collaboration and work that reflects your priorities, not ours. It’s why so many of our clients stick around, and why we’re still working with brands we partnered with over a decade ago.
FAIR, FLEXIBLE AND CLEAR PRICING
During the discovery phase, we’re always upfront about costs and flexible in how we work. Whether you need a valuable partner to manage ongoing SEO efforts or perhaps project-based support, you’ll get a clear scope, realistic pricing and advice you can trust.
LOOKING FOR SOMETHING ELSE?
OUR HOT TAKE ON....
SEARCH EXPERIENCE OPTIMISATION (SXO)
Search as we know it, is shifting. With AI-powered results (like Google’s AI Overviews), LLM-generated answers (from tools like ChatGPT and Perplexity) and changing user behaviour, the way people discover and choose brands is no longer as simple as a list of organic blue links.
That’s why we take a Search Experience approach, blending technical SEO, intelligent content and thoughtful UX to meet users wherever and however they’re searching. It’s still SEO at its core, just with more data, more context and a sharper commercial kick to keep businesses ahead of the curve.
KICK START YOUR BUSINESS
BOOK A DISCOVERY CALL
Arrange a discovery call with one of our Directors to see how boxChilli can revolutionise your online presence and make you stand out from the crowd.
TRUSTED BY GLOBAL BRANDS THAT VALUE RESULTS
REAL REVIEWS, FROM REAL CLIENTS
FREQUENTLY ASKED QUESTIONS
Cant find the answer you are looking for?Get in touch and we will be happy to help
Q. What is SEO and why is it important?
Search Engine Optimisation (SEO) is the process of improving your website so it shows up more prominently in search results for relevant terms. But it’s not all about search rankings and keywords, it’s about making sure the right people can find you at the right time. When done properly, SEO helps you increase traffic, leads and sales by making your site more visible, useful and relevant to your audience.
Q. How do backlinks help SEO?
We use the analogy that backlinks are like trusted recommendations from other websites. When high-quality, relevant sites link to your content, it signals to search engines that your site is credible and worth surfacing. Done strategically, backlinks help boost your authority, increase your rankings for relevant search terms and open up new traffic streams like ChatGPT, Perplexity and AI Overviews.
Q. Is SEO still worth it in 2025 with AI and LLMs changing search?
Before someone else says it, no, SEO is not dead and it’s still worth it! The way people search is indeed evolving, but the need for helpful, relevant, well-structured content hasn’t changed. If anything, AI tools like Google’s Search Generative Experience (SGE) and LLMs have raised the bar for SEO agencies to evolve and maintain white-hat SEO practices, so make sure you’re ready for the new phase of SEO.
Q. What is the difference between on-page SEO and off-page SEO?
On-page, or onsite SEO is everything you do on your own site to make it more visible, like improving content, titles, meta data, internal links and user experience. Off-page SEO on the other hand, is about what happens beyond your site – things like backlinks, PR coverage and signals from other websites that build your credibility. Both matter, and both should work together.
Q. What’s the best CMS for SEO?
There’s no one-size-fits-all answer, but WordPress is one of the most SEO-friendly platforms out there (43.5% of websites are built using it!), especially when set up properly with the right theme and structure.
Q. Will I get a dedicated account manager?
Yes you will, and more than that, you’ll have someone who genuinely understands your business and is personable. They’re your main point of contact and will keep everything on track, supported by an experienced team of SEO specialists behind the scenes.
Q. How much does SEO cost and what affects pricing?
We don’t do cookie-cutter pricing, because no two businesses have the same needs. Your costs will depend on factors like your website’s size, your goals and the level of support you’re after – whether that’s ongoing strategy or help with a specific project. What we will always give you during the discovery phase is a clear scope, upfront pricing and advice that makes sense for your stage of growth.
Q. How often will I receive updates or reports?
We keep communication clear and consistent, so you’re always in the loop. Expect a monthly report that covers SEO performance, key insights and next steps, along with regular check-ins to keep things on track. If something shifts or a new opportunity arises, we’ll bring it to you, not the other way around.
Q. Do you only work with local businesses?
Not at all. While we’re based on the South Coast and have a strong local presence in Portsmouth, Southampton, Winchester, Chichester, Fareham, Guildford and across Hampshire, Sussex and Surrey, we partner with brands nationwide. From Bournemouth to Bristol, Manchester to Edinburgh, we deliver data-led SEO strategies for clients across the UK.
Q. How quickly will I see results?
Some SEO wins can happen quickly, whilst others take time. In most cases, you’ll see early improvements within the first few months, with more significant growth building over time. We combine quick wins with long-term strategy so you see momentum early and meaningful progress that lasts the test of time!
Q. What’s your initial SEO process?
Every SEO strategy starts with listening. We take the time to understand your business, your audience and the problems you’re trying to solve. From there, we run a technical audit to identify site health issues, carry out keyword and competitor research, and shape a tailored, data-led, search-first strategy.
Q. How do you stay up to date with industry changes and algorithm updates?
We make it our business to stay ahead. From major Google algorithm updates to the latest shifts in AI and user behaviour, our team keeps a close eye on what’s changing and ultimately, what it means for your site. As thought leaders in the search space, we don’t just follow trends; we challenge and interpret them, turning noise into clear, practical decisions. And because we’re constantly testing and learning, your SEO strategy stays fresh, relevant and ahead of the curve.
Q. Do you use AI or automation in your SEO strategies?
We use Artificial Intelligence (AI) in smart and creative ways, but always with human input (don’t worry, you won’t get 3 ChatGPT written blogs a month!). Our focus is on adding real value, not generating content for the sake of it. If AI can help us do better work, faster, we’ll use it. If it’s not the right fit, we won’t force it. Simple as that!
Q. Can you support site migrations or platform changes?
Yes, and we’ve successfully done it many times. Whether you’re replatforming, merging domains, redesigning your site or switching CMS, we’ll help you plan, execute and protect your online visibility throughout. Our SEO and development teams work closely together to ensure nothing gets lost in the move – from redirect mapping and tracking to structural improvements and pre/post-launch QA, we’re here to make the transition smooth and search-ready.
Q. What are your core values and how do they influence your work?
At boxChilli, our core values (integrity, creativity and client focus) are built into everything we do. They guide how we think, how we communicate and how we measure success. We’re transparent with what’s working and what isn’t, not just when it’s easy. We look for original ways to solve problems and adapt strategies, even when the landscape shifts. And we make sure every decision we make is shaped around your goals and evidence-based data.
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