Earth Cycle

An e-commerce website with on-going SEO

Earth Cycle pride themselves on contributing to a wider ecological environment, through the creation and selling of organic garden products made entirely from recycled waste. With acres of beautiful land and a dedicated team, they are passionate in working on various community projects that help promote a sustainable lifestyle. Business success is taking this company higher and higher, resulting in them needing an online presence that reflects their incredible growth and taking transactions in excess of 1m per year.

Project Overview

                    1. Custom website design

                    2. Responsive across various tablets and phones

                    3. To include 2 shops for retail and warehouse customers

                    4. One-page check-out process

                    5. 12 month SEO plan

                    6. A user journey that accommodates various users

                    7. Custom shipping pricing

                    8. Newsletter Sign-up

                    9. Delivery date selection

                    10. Integration with Paypal




“Making the decision to create a new website, was a big one for our company, yet we know we have made the right one. The team at boxChilli are supportive and did provide answers to any questions we had. The design ideas supplied were fresh and allowed us the flexibility to see different alternatives. Working with the developer was an easy process, the communication was great and they were extremely helpful. We are very pleased with the end result and believe we have got the perfect platform to take us where we want to go.”

Sophie Lindsay-Ogg – Sales Administration and Marketing


The Details

boxChilli worked collaboratively with Earth Cycle to design and build a bespoke website that provides the perfect tools to help achieve sales and marketing targets.

With usability leading the design, this website has been created to guide users to relevant content. Whether a retail or a wholesale customer, ensuring pathways have minimal resistance means the Earth Cycle website users find relevant information quickly (and therefore more likely to make a purchase or enquiry!).

Accommodating the two types of customers was the biggest challenge but the solution of incorporating 2 separate shops is one that is working successfully.


Earth Cycle approached us to help make their business effective online on a national basis. Their previous SEO company created a great foundation from which to grow and achieved success in the local rankings. Earth Cycle now need this success grow. We conducted research into the competition and identified creative processes that could work alongside our technical SEO provision to help realise their ambitions.

With the new website now live and their pages approaching the ranking target destinations, things are looking very positive. When running an SEO project we don’t guess, we research, plan, execute, study results and go again. In this way we aim to transform our clients fortunes.

Do you want a unique site that will show off your products and services? Look no more.

get it touch now!