boxChilli worked collaboratively with Earth Cycle to design and build a bespoke website that provides the perfect tools to help achieve sales and marketing targets.
With usability leading the design, this website has been created to guide users to relevant content. Whether a retail or a wholesale customer, ensuring pathways have minimal resistance means the Earth Cycle website users find relevant information quickly (and therefore more likely to make a purchase or enquiry!).
Accommodating the two types of customers was the biggest challenge but the solution of incorporating 2 separate shops is one that is working successfully.
Earth Cycle approached us to help make their business effective online on a national basis. Their previous SEO company created a great foundation from which to grow and achieved success in the local rankings. Earth Cycle now need this success grow. We conducted research into the competition and identified creative processes that could work alongside our technical SEO provision to help realise their ambitions.
With the new website now live and their pages approaching the ranking target destinations, things are looking very positive. When running an SEO project we don’t guess, we research, plan, execute, study results and go again. In this way we aim to transform our clients fortunes.