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10.09.19 - by boxchilli
It’s no secret that e-commerce stores are ever rising in popularity. They are easy and convenient to use, and you don’t even need to leave your living room. They’ve totally revolutionised the way we shop forever, and services are becoming increasingly comprehensive. From clothes to same-day food and supplies delivered, e-commerce provides a range of services for ease and convenience. But the question remains, will e-commerce stores ever replace physical ones? As online services are so extensive, is there any need for the physical alternative? In this blog, we explore the pros and cons of both options.
Probably the most obvious benefit of having a physical store is the ability to see products in person before you make a purchase. Trying to gauge what clothes will look like from how they appear on someone else is difficult. There’s also the issue of things arriving in the post and looking completely different from what they’re advertised as. Almost everyone has experienced the disappointment of putting on a piece of clothing bought online, and it looks nothing like it’s advertised as. Sometimes items arrive and they are a different shape or material than you pictured. These problems don’t occur when there’s an opportunity to see them in a physical store.
Although it seems like the whole world is glued to the internet at all times, it’s easy to forget not everyone uses these services. A large proportion of people don’t use e-commerce stores and prefer the physical alternative. Simply relying on an online store may discourage a demographic of people from buying your product or service.
As more and more services stop needing people to physically man them, we lose out on more social interaction. Although everyone needs their alone time, getting outside and socialising can never be replaced. Shopping is a good chance to get out of the house and get moving. Not to mention, if you need to return something it tends to be much easier in-store, especially if you want a simple exchange. The return can be done then and there, and the money usually goes back into your account immediately.
One of the major appeals of using an e-commerce store is the convenience of it all. If you lead a busy life and don’t have time to visit a physical store, you can use your phone or laptop to find and order exactly what you need in minutes. You can also get it delivered anywhere, usually quickly. If the item you want is large and hard to carry, you don’t need to worry about fitting it in a car and struggling to lift it – you can get it brought right to your door. With an e-commerce store, you can make purchases at any time of day and you won’t need to worry about closing times.
An e-commerce store means the owner doesn’t need to spend any money buying or renting a physical place to sell. It’s no secret that retail can be competitive and with more stores closing down it can be a worry. There may be a need for a warehouse or storage still, though without the storefront. With the company saving money on rent, it means they can put this back into their business to improve product quality and grow their business. If you need help designing and building an e-commerce site or improving the traffic to your e-commerce website, get in touch today on 02392 822377.
Having a browse around the shops can be great for inspiration, but when you know exactly what you want it can be frustrating. With an e-commerce store, you can jump to the exact product, colour and style that you want. No more flitting through the rails when you can use the search bar or menu and find what you need instantaneously.