Why You Should Never Use a Website Builder
If you have a product or service which you want to advertise, getting yourself a website has a host of benefits. A website helps to build credibility, which is especially important if you are a new brand. Information and access to your business is offered around the clock and, when optimised for SEO, you can be found above your competitors in search engines. It may be tempting to try a website builder to quickly create pages for your business. Although seemingly convenient, using a website builder can create a lot of issues and have a negative impact on your brand image.
Hiring a professional web designer is a worthy investment that ensures you receive a quality service and the best return on investment. Here are some of the reasons you should never use a website builder.
Poor customer support
The aim of most website builders is to gain as many customers as possible with minimum upkeep. You do not build a personable service with them, nor are they interested in your project. You are just a number which means you will struggle to receive support if you need it. A web developer works with you from initial idea through to ensuring your website runs smoothly, and can advise you on the best practices for a successful site.
The majority of website builders are created with Flash, which means it is not search engine friendly and Google has issues reading it. If you want to be found on search engines by your target audience, you need to use a platform like WordPress which can be optimised for SEO for a high ranking on search engine pages.
This infographic by WordPress demonstrates the differences between a custom website and a website builder.
Bad user experience
It is usually immediately obvious when a site has been created using a website builder. It will offer poor user experience and an unprofessional design. This gives your potential clients a bad first impression which discourages them from seeking further information about your product or service. You want your user to have a smooth, enjoyable experience navigating your site. This can be achieved when designed and developed by professionals.
No one wants to be bombarded with adverts when you are looking at a site, and the majority of website builder pages are filled with their own advertising. Not only does this decrease your credibility, but it reduces focus on the sales of your own product or service. The user is being bombarded with too many adverts and is likely to click off. If you are running a legitimate business, these sort of ads and banners make you seem far less credible.
Expensive over time
When you request a service from a professional web developer, you pay a one-time fee with additional support costs once it’s complete. A website builder will run a monthly subscription which is not sustainable and creates a significant bill in the long run. If you are serious about running a successful company, a professional website build is the only viable way to go.
If you are interested in having a bespoke website designed and developed, get in touch with our experts at boxChilli today. We create responsive websites which drive leads and boost sales for your product or service. With over 15 years of experience delivering outstanding results, we understand the intricacies of this operation and deliver a quality service for our clients. With a complete understanding of current industry trends, usability and functionality, your website will offer the best results for your business. Get in touch with our team today to get started.