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SEO (search engine optimization) is about making sure that your business gets the exposure it deserves in web search results. SEO for startups is particularly important because good search rankings can make the difference between getting loads of business and none at all. Here are our top reasons for why SEO is good for your business:
Search engine optimization is the process of content creation, web design and web development that makes your website attractive to search engines as well as human users. Companies like Google and Bing use software called ‘robots’ to ‘read’ other websites so that they can match the pages of a site to the search terms that people are looking for.
SEO is like word of mouth for the internet age. Just as newspaper readers react differently to a review and an advert, web users react differently to search results they know are ads than to the more “genuine” main results. It’s great for your business to appear as the top unpaid result for search terms relevant to your business because that engenders trust in your brand as a natural solution to a problem – and saves money on advertising too!
There are plenty of internet marketers who claim to be able to get you onto the front page of Google or get you a thousand likes on Facebook. They often use shady practices designed to trick search engines into artificially inflating your ranking for the wrong reasons. This is known as “black hat” SEO, and it can bankrupt you.
Black-hat SEO often works – but only for a limited time. Search engines are continually working to improve their results and will severely penalize websites that have ‘cheated’ their system. Google’s recent algorithm updates dramatically improved results for users – and knocked hundreds of sites off the front page. Getting back up can take months of hard work.
Effective, long-lasting SEO is a mix of good content, good web design and good business practices. As an example, creating a landing page to match specific search terms users often use to get to your site is ideal, because it presents users (and robots) with exactly the information they were looking for. Good for you, good for the visitor, good for the search engine.
As robots determine SEO for startups and established businesses, quality web development gives the machines the best chance of reading your website properly so that they can put it in front of users genuinely interested in buying your products.
Great SEO means running a strong, reliable web site that others are happy to link to. Online just as in real life, if you know what you’re talking about and make it easy to understand, your content will naturally float to the top of search results. Making items on your site easy to share through social media can really help contribute to that. In other words, SEO for startups and established business is just like building a good-quality brand: hard work that pays off!
If you are based in Portsmouth, Hampshire or surrounding areas and would like to discuss how SEO for your business, view our portfolio or make contact with our web design and digital marketing team. We really like to talk.
Matt, SEO Director – boxChilli Digital Marketing