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Why do I need SEO?

09.10.19 - by boxchilli

It’s important that your site is found on search engines. Promoting brand awareness is crucial to boost business and gain clients. Search Engine Optimisation (SEO) can get you on the way to the top-ranking positions. In this blog, we discuss the ways SEO is important for you and why.

Reach the customers that matter to you

SEO is a way to hit your target audience. If you’re a local business, you may not want to target people who aren’t also local. Equally, there may be a certain demographic who you want to reach. You can use SEO to target the people who are looking for your products or services in the right geographical area.

Increases traffic

SEO is a great way to increase traffic to your site. By weaving relevant keywords into your rich, unique content and creating enticing meta data, you will be more likely to draw clients in and encourage them to stay on the site. Although it is important to use a diverse range of marketing platforms and tools to drive traffic, such as social media and PPC, you’ll find that the better the website’s landing pages are, the better PPC and other services will perform. So, utilising your site for this is vital.

Increase conversions

Once you’ve increased your traffic, you can expect increased conversions. Clients will be impressed by the quality of your site and trust in your business. This then converts the user into a paying customer.

Investment in your future

Using SEO strategies is something that pays off in the long run. By taking time to utilise this, it means in the future you will reap the benefits. SEO will improve your traffic but the methods used will also improve your website in general so it is well worth the effort.

Better user experience

If the pages of your site are optimised, it means an overall better experience for users and potential clients. Conversions are more likely to happen in this circumstance. If you need comprehensive help with your SEO or any other web design service, at boxChilli, we can help. Get in contact with our friendly team for more information.

It’s measurable

If you use SEO to optimise a page, you can track whether it’s improved and how well it’s doing, through reviewing the impressions, sessions and Click Through Rate (CTR). That means you have a clear line of success directly linked to your SEO. This is an advantage over some traditional print marketing methods, where it can be difficult to judge engagement.

Cost-effective

SEO has been proven to be one of the most cost-effective forms of online marketing, producing a significant return on investment. Each improvement to your content, user journey and rankings can lead to conversions long after the changes have been implemented (provided they are maintained), making it a great strategy for the amount paid.

Your competition is doing it

If you don’t use SEO strategies but your competition does, chances are you end up on the bottom of the page for your keywords. This means you’ll get fewer clicks, less traffic and fewer conversions. It’s vital to use SEO to compete and rank for your keyword.

 

If you’re interested in boosting your website, get in touch with our SEO experts today for a consultation.