What makes a great website

We’ve been thinking here at boxChilli about what makes a good website. Your company’s website is a vital interface between you and your customers. Web design done right can convert a passing interest into a sale, but done wrong it can turn your customers off, and they may not return. It’s easy for those who spend all day looking at websites to say what works and what doesn’t. Explaining why certain things work is a much tougher task. There seem to be a few key points that make a site work well.

Top of our list is ease of navigation. This is vital to any site that wants to convert visitors to customers. Once on a site the user wants to be able to find what they need quickly and easily with the least amount of clicks possible. The most common way of achieving this is the use of tabs and drop-down menus that are clearly labeled. Finding out what the typical visitor to your site is looking for is vital to this process.

Hand-in-hand with this is a clean and uncluttered layout. More than one or two visual entry points on a page cause confusion and make the site difficult to engage with. Simplicity and functionality need not mean compromising great design and visual appeal. Using space wisely with the right amount of colour, legible text sizes and divisions of the page gives an effective design without being shouty and off-putting.

Once the site is looking perfect there is still one hurdle where many sites fall down, and that’s content. The purpose of a site is to give the customer more information than they came to the site with, in order to make a decision or purchase. There is little point making an aesthetically pleasing and memorable site if it doesn’t deliver your message effectively.

Getting the balance of all of these aspects is the key to an effective website. Here at boxChilli we work hard to make your site “just works” so you don’t have to think about why.

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