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23.10.19 - by boxChilli
SEO is a really important factor for a successful site. It’s the buzzword on everyone’s lips right now, but what does it actually mean? At boxChilli, we are experts in all things SEO and have years of experience in providing a successful service for our clients. We’ve created a comprehensive guide for you.
SEO stands for search engine optimisation. Search engines, like Google, have rankings based on what it thinks is most relevant to the user. Google uses more than 200 ranking factors and not all of them are known. Your site can rank for different keywords as well as topics. This process is organic and isn’t based on how much the site pays. There will be several pay-per-click adverts as the first pages seen on Google. SEO is a process that improves rankings and therefore the quantity of the traffic to your site. As well as quantity, it’s important to have the quality of the user. They need to actually be interested in your site, product or services to create a conversion from user to paying customer.
Google ranks your page based on a variety of aspects. Some of the relevant aspects include:
Optimising a page is a great way to get it recognised by a search engine. There are a variety of ways you can do this, for example adding backlinks, alt text to images and ensuring meta descriptions are informative. Having unique, rich content is another way to encourage Google that your pages are authoritative and worth ranking. Search engines will look for the relevance of the page and provide the best answer for its users. Studies have proven that 95% of clicks are from the first page of Google, so to beat your competitors this is vital.
SERP’s stands for search engine results page. It’s the web pages served to users when they use a search engine, like Google or Bing. There are 3 types of SERPS:
A web crawler is a bot employed by search engines to go to sites and index where they rank. They base your content based on relevant and sometimes modify URL’s so they can avoid crawling the same resources multiple times.
Ensuring your site is responsive and compatible is vital. 52% of users access sites on a mobile device so if they don’t have a responsive platform they’re more than likely to click off. Not only this, but Google has a ranking boost for mobile-friendly websites. SEO is an ongoing process that requires upkeep to be successful. If you are looking for comprehensive SEO services, bespoke web design and development, look no further than boxChilli. Our expert team can help your business thrive with a fantastic, responsive website that drives great results.