The Power of Colour
“What’s your favourite colour?” In childhood, this is a frequently asked ice-breaker to which I would always confidently reply blue. Isn’t it interesting how we human beings are drawn to particular colours and often think of them as ‘our’ colours, while simultaneously being repelled by others? If asked my least favourite colour, I would always have answered pink.
In adult life, however, I’ve found that being an artist and graphic designer has heightened my awareness of the rich palette of shades that surround us in our daily lives. Throughout history, colour has always played an important role – think of flags and national emblems, of sports teams and uniforms, of famous products and brands. Certain colour psychology studies have reported finding that men prefer bolder clashing colours whilst women prefer the softer pastel shades. However, in a modern age where old-fashioned boundaries are less important, I’m sure there are plenty of us who would disagree!
Studies have proven that colours provoke certain responses in us. Red signifies danger or passion, white represents purity and sophistication and yellow denotes joy and creativity. This emotional reaction is an important factor that design companies consider in order to meet their clients’ briefs. For example, tech companies often use the colour blue in their branding, to communicate reliability and strength, whereas eco companies often use the colour green to signify nature and growth.
Colour has the power to communicate, surprise, persuade and bring cheer. Aren’t we lucky to live in a rainbow world?
Blog by Alice Croucher – Design Apprentice
Are you looking to add a splash of colour to your marketing plan? Our experts at boxChilli offer a wide variety of design services to empower your brand and get your message out there, both digitally and in the more traditional sense. Just starting out? We are expert on all things logo design and company branding, helping you become instantly recognisable within your demographic. Will your business be featured in a local exhibition? Stand out with bespoke pull-up and vinyl banners, and gift visitors with unique, eyecatching stationary to ensure they won’t forget your business. A strong combination of both offline and online marketing is the key to building a successful, trusted brand, and we can create this with graphic design services both on and offline.
If you have something completely unique in mind, our team can work with you to make this a reality. To find out more or speak to our digital marketing team, give the office a call today.