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social media agency
SOCIAL MEDIA MARKETING THAT DRIVES BRAND GROWTH
BRANDS THAT HAVE CHOSEN BOXCHILLI
BLENDING COMMUNITY WITH STRATEGY & CREATIVITY
social media management services
At boxChilli, we deliver structured social media marketing services for businesses across the UK, covering community management, paid social advertising, content and creative creation. We work across platforms including Facebook, Instagram, LinkedIn and TikTok, helping brands maintain a consistent presence and reach the right audiences with purpose.
Trusted nationwide since 2006, our in-house team based on the South Coast in Hampshire brings two decades of digital marketing experience to social media delivery, combining brand storytelling with a clear understanding of how social supports commercial goals. By balancing creative execution with performance insight, we create content that turns passive scrolling into meaningful engagement while keeping your social presence consistent, purposeful and focused on moving your business in the right direction.
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TURN FOLLOWERS INTO CUSTOMERS
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FACEBOOK, INSTAGRAM, TIKTOK & MORE
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INCREASE ENGAGEMENT & BUILD LOYALTY
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COMMUNITY MANAGEMENT, CREATIVE & STRATEGY UNDER ONE ROOF
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WANT BETTER RESULTS FROM YOUR SOCIAL MEDIA PROFILES?
the social media agency that gets it...
WE'RE A GREAT FIT IF YOU...
Want creative that feels natural, consistent and suited to each platform, not generic posts that look fine but fail to resonate with the people you're trying to reach.
Have invested in paid ads and boosted posts across social platforms, but lack visibility on what's actually driving engagement, enquiries or sales.
Want to understand what's being posted, how it's performing and why decisions are being made, supported by a team that brings ideas rather than simply executing tasks.
Are looking for a partner that can take responsibility for planning, posting and community management while keeping everything aligned with your wider marketing goals.
Prefer to have a clear social strategy built around audience insight, platform relevance and business objectives, rather than reactive posting with no clear direction.
Need confidence that your social channels are being handled with care, consistency and attention to detail by a trusted, experienced team of experts.
strategic social media marketing company
SOCIAL CAMPAIGNS THAT SIZZLE
We approach social media marketing with the same rigour as any other channel, using audience insight, platform behaviour and real-world data to shape decisions. Content, paid activity and community management are planned around clear objectives, measured consistently and refined over time, ensuring social media activity supports wider brand and growth goals rather than operating in isolation.
GROW ENGAGEMENT & TRUST ACROSS YOUR SOCIAL PROFILES
offering a full suite of social media services
Social media activity varies significantly depending on how audiences discover brands, how buying decisions are influenced and how long consideration cycles last. For some businesses, social plays a key role in building trust and familiarity over time, while for others it supports product discovery, demand generation or ongoing customer engagement. Our approach reflects these differences, shaping social media strategies around platforms potential customers are actually using rather than a one-size-fits-all posting model.
With experience supporting businesses across sectors including hospitality, travel and tourism, food and beverage, retail, home and garden, social media strategies are built around how each market communicates and competes. Content, engagement and paid ads are planned to reflect industry dynamics, customer expectations and brand positioning, ensuring social activity supports wider marketing objectives and remains relevant as platforms, algorithms and audience behaviour continue to evolve.
Social Media Management
Building a strong social media presence goes beyond just posting and visual consistency. Effective management requires structured planning, platform-specific decision-making and an ongoing understanding of how audiences interact with content over time. Our approach focuses on maintaining an active, responsive presence through planned content schedules, timely publishing and day-to-day channel oversight, ensuring each platform supports your brand in a way that feels relevant and credible to its audience.
Alongside content delivery, social media management includes monitoring performance, responding to comments and messages, and adapting activity based on engagement signals and platform behaviour. By reviewing what resonates, when audiences are most active and how conversations develop, activity is refined to improve reach, interaction and sentiment. This ensures your social channels remain aligned to your brand, responsive to your audience and effective as platforms, algorithms and user expectations continue to evolve.
Paid Social Advertising
Driving sales and leads from paid social advertising requires more than boosting a few posts or relying on broad targeting, which is why every campaign is built around clear objectives and a structured account setup from the outset. By aligning creative production, audience targeting and budget control early on, campaigns are positioned to support awareness, consideration and conversion in a way that reflects how users actually engage with social platforms.
Paid activity is managed across platforms including Meta Ads, LinkedIn Ads and TikTok Ads with performance monitored closely and refined as data is gathered. As campaigns run, targeting, creative formats and spend allocation are adjusted in response to audience behaviour and platform signals, helping to reduce wasted spend while improving efficiency. Through ongoing optimisation and clear reporting, paid social remains accountable, scalable and closely aligned to how customers discover, engage and convert through social channels.
Content Creation & Creative
Effective social content starts with a clear idea and an understanding of how audiences consume content across different platforms, which is why creative is planned with both brand and platform behaviour in mind. Concepts are developed to suit formats such as short-form video, stories, carousels and static visuals, ensuring content feels native in-feed while remaining consistent with your wider brand identity.
From initial concepts through to final delivery, creative is shaped to support engagement, confidence and performance. Digital graphics, messaging and formats are refined based on how content is consumed, shared and interacted with, helping posts cut through busy feeds and encourage meaningful interaction. By combining creative thinking with platform insight and performance feedback, social content remains purposeful, consistent and adaptable as trends, formats and audience expectations continue to evolve.
Social Media Consultancy & Audits
Gaining clarity on your current performance is the first step to long-term success. Our consultancy and audits provide expert insight into what’s working, what needs improvement and where opportunities lie, helping you make informed decisions with confidence.
Social Media Training & Support
Empowering your team to run social in-house starts with practical, focused guidance. Each training session is shaped around your current capability and goals, combining walkthroughs, strategy and real-world tips. Ongoing support is also available to help you stay confident and up to date.
we're not just another social media agency
ADDING SPICE TO YOUR SOCIAL MARKETING
Choosing a social media agency should feel considered rather than uncertain, which is why our approach has been shaped through years of hands-on delivery across different platforms, audiences and sectors. By addressing common challenges such as inconsistent output, unclear performance, disconnected activity and a lack of strategic direction, our social media process remains grounded in integrity, guided by creative thinking and focused on commercial relevance, giving you confidence that your social presence is supporting meaningful engagement and long-term business growth.
A STRATEGIC APPROACH BUILT AROUND YOUR GOALS
Effective social media starts with understanding what success looks like for your business. We don’t chase surface-level engagement; instead, we develop strategies that directly support commercial goals. By aligning content, campaigns and channels to your wider sales and marketing objectives, we create activity that moves the needle and supports growth in a meaningful way.
EXPERTISE THAT DELIVERS VALUE FROM DAY ONE
With years of hands-on experience across content creation, paid campaigns, community management and consultancy, our team understands how to navigate the evolving nature of social media. You’ll work with experts who bring fresh ideas, apply critical thinking and know how to turn trends into real business outcomes, not just buzzwords or borrowed content.
TRUSTED BY BRANDS ACROSS SECTORS AND SIZES
We’ve helped a range of businesses from local butchers and boutique hotels to national home and garden providers and eCommerce brands to unlock the full potential of social media. With every project, we focus on long-term results and clear communication, building partnerships that last beyond a single campaign.
LEADING THE WAY THROUGH CHANGE
Social platforms never stop evolving and neither do we. From algorithm updates and user-generated-content (UGC) to changes in user behaviour and emerging formats like short-form video, we’re constantly adapting our approach. Our team lives and breathes these shifts daily, giving you campaigns shaped by real-time insight, not outdated advice.
BRAND-LED CREATIVE THAT PERFORMS
We believe that social content should look great, sound right and drive results. From eye-catching graphics and short-form video to narrative-led content and campaign assets, everything we create is rooted in your brand and crafted for your audience. Our in-house team of social media experts and designers, blend creativity with platform knowledge, so your content feels relevant and achieves real engagement.
MORE THAN AGENCY SUPPORT, A GENUINE PARTNER
We don’t roll out the same formula for every business. Whether you’re a fast-moving B2C brand, a regional group, or an internal marketing team looking for expert support, we shape everything around your unique goals and culture. That means listening first, aligning closely with your tone of voice and audience, and becoming a true extension of your brand, not just a service provider.
DELIVERY OPTIONS THAT FIT YOUR TEAM STRUCTURE
Our flexible approach means we can adapt to your internal setup. Whether you’re looking for a fully managed service, need strategic guidance for your in-house team or want expert input through audits and training, we’ll shape the right level of support to match your resources, ambitions and growth plans.
IS THIS THE KIND OF SUPPORT YOU’VE BEEN LOOKING FOR?
our hot take on...
WHAT'S NEXT FOR SOCIAL MEDIA
Social media is growing up. Posting for the sake of staying visible is becoming less effective, while audiences are far quicker to ignore content that feels forced, overly polished or disconnected from reality. People now use social platforms to research brands, sense-check credibility and decide who they trust, which means social media plays a far bigger role in the buying journey than it did even a few years ago.
What’s working now is content that feels considered, consistent and genuinely useful, supported by paid ads that amplifies the right messages rather than trying to force results. Brands that succeed on social are those that understand their audience, respect the platform they’re using and show up with purpose, not just frequency. Social media hasn’t stopped being creative or fun, but it does demand more intent, better thinking and a clearer link to real business outcomes.
FREQUENTLY ASKED QUESTIONS
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Cant find the answer you are looking for?Get in touch and we will be happy to help
Q. Will I get a dedicated account manager?
A.
Yes you will, and more than that, you’ll have someone who genuinely understands your business and is personable. They’re your main point of contact and will keep everything on track, supported by in-house creatives, strategists and paid media specialists to give your content the best possible platform.
Q. Do you create the content, or do we need to provide it?
A.
That’s completely up to you. Some clients prefer to share brand assets, while others rely on our full creative service. We can handle everything from copywriting and graphics to video editing and post scheduling, or work alongside your internal team to shape and improve what you already have.
Q. How flexible are your packages?
A.
Very. Our support can scale depending on what you need – whether that’s complete channel management, running paid ads or consultancy and training to support your internal team. We’ll build a social media package that works for your goals, your team structure and the level of input you’re looking for.
Q. What types of businesses do you typically work with?
A.
We work with ambitious SMEs, founders and marketing teams across the UK who want social media to support measurable growth rather than just activity. With experience in hospitality, travel and tourism, food and beverage, retail, home and garden, our work is shaped around your commercial goals and the realities of your sector. This approach works best for businesses that treat social media as a strategic investment, value clear collaboration and want results-driven delivery instead of short-term wins.
Q. What is social media marketing and why does it matter?
A.
Social media marketing is the practice of using platforms like Instagram, LinkedIn, Facebook and TikTok to connect with your audience, build your brand and drive meaningful business results. It goes beyond posting content, because it’s about being part of relevant conversations, engaging your community and guiding people toward action through creative, purposeful storytelling.
Q. What is the 50/30/20 rule for social media?
A.
The 50/30/20 rule is a popular content mix model designed to keep your social feeds balanced and engaging. It suggests posting 50% original content that adds value to your audience, 30% curated content from credible sources, and 20% promotional content about your brand. The goal is to build trust, deliver insight and keep promotional messages from overwhelming the feed.
Q. What’s the difference between paid and organic social?
A.
Organic social includes your day-to-day posts, stories, comments and engagement that happen without ad spend. Paid social involves targeted campaigns where budget is used to reach specific audiences, drive traffic or support conversions. Together, they form a complete strategy in where organic builds relationships and brand equity, while paid gets your message in front of the right people, faster.
Q. What’s your approach to building a social media strategy?
A.
Every strategy starts by listening. We take time to understand your business, your audience and your competitors before creating a content calendar that blends brand voice, platform best practice and performance data. From campaign goals to creative direction, every decision is designed to reflect your commercial objectives and bring clarity to your online presence.
Q. How do you stay ahead of platform trends and algorithm changes?
A.
We’re immersed in social every day – tracking new formats, algorithm updates, platform shifts and audience behaviour in real time. Our team continuously reviews what’s working across channels and applies that insight to your strategy. That means you’re never stuck with outdated tactics and always positioned for what’s next.
Q. Can you help us train our internal team too?
A.
Yes. We offer bespoke training sessions and one-off strategy workshops designed to upskill your team. Whether you want support building an internal content workflow, refining your tone of voice, or understanding how to use data to improve your output, we’ll give your team the tools to succeed with confidence.
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