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ECOMMERCE SEO SERVICES THAT INCREASES REVENUE

GROW SALES WITH SEARCH STRATEGIES BUILT FOR ONLINE STORES

SEO THAT GROWS SALES, NOT JUST TRAFFIC

ECOMMERCE SEO EXPERTS FOR WOOCOMMERCE, SHOPIFY AND MAGENTO STORES

At boxChilli, we help ambitious eCommerce brands grow through performance-led SEO that’s built for revenue, not vanity metrics. Whether you’re on WooCommerce, Shopify or Magento, our in-house team works across every layer of your online store to improve visibility, increase conversions and support long-term scale. From product page optimisation to technical clean-up, we align our eCommerce SEO strategies with your commercial goals to drive measurable results.

With almost 20 years of digital experience and an in-depth expertise of WooCommerce, we’ve helped eCommerce sites across the UK increase sales by over 400%, shift new customer rates to 69%, strengthen category and product visibility, and unlock growth through strategic on-site improvements. If you’re ready to reduce dependence on paid media, improve how your eCommerce business ranks or turn more traffic into sales, we’ll build the strategy and do the work to get you there.

  • INCREASE REVENUE AND ONLINE SALES

  • IMPROVE AVERAGE ORDER VALUE

  • REDUCE BASKET AND CART DROP-OFFS

  • TURN WEBSITE TRAFFIC INTO SALES

  • WANT TO INCREASE YOUR ONLINE SALES?

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ARE YOU MISSING OUT ON POTENTIAL SALES?

Many of the eCommerce SEO clients we work with come to us looking to increase sales, unsure why their site isn’t converting. More often than not, the root of the issue lies in poor SEO. Typical culprits such as weak category structures, missing product data, slow-loading pages or poor keyword targeting don’t just affect online visibility, they stop people from buying. If search engines can’t understand eCommerce websites and customers can’t navigate it with ease, you lose qualified traffic, leak conversions and hand opportunities to your competitors.

At boxChilli, our SEO specialists work closely with our eCommerce web development team to address the common SEO faults that slow growth. From duplicate content and broken filters to unoptimised product pages and low average order value, we identify the gaps and fix them with a search-first strategy built to drive commercial results.

Unlike other eCommerce SEO services you may find, we make sure websites are structured to perform by bringing in high-intent traffic, improving conversion paths and driving the kind of results that show up in your sales dashboard, not just your keyword rankings.

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WHERE ECOMMERCE SEO MEETS A LITTLE EXTRA SPICE

Search continues to evolve, and success now depends on how easily your products can be found and understood across AI results, product carousels, and visual search experiences. When your site structure, product data, and content work together, you not only improve rankings but also attract the right customers – that’s the value of partnering with an eCommerce SEO agency like us!

At boxChilli, we build search strategies designed for the future of eCommerce. We optimise everything from crawl depth and structured data to product taxonomies and internal linking, making it easier for search engines and AI models to understand your site. Whether it’s making your product listings eligible for merchant centre integrations, adding schema that feeds LLMs, or refining content to meet intent across the buyer journey, every fix supports visibility where it drives real sales.

And because today’s search doesn’t sit in a silo, neither do we. Our eCommerce SEO strategies are fully integrated with content marketing, paid media and web development, helping you scale your search engine visibility smarter across channels. So if you’re an online retailer running an eCommerce platform, we don’t just optimise for keywords and show you nice graphs of increasing web traffic, we optimise for experience, conversion and long-term commercial growth that actually makes you more money.

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Some of Our eCommerce SEO Services

  • Online Behaviour Analysis

    We analyse how users move through your store, tracking click paths, scroll depth and drop-off points to understand what’s working and where customers are getting stuck. These insights help us shape search strategies that reflect real behaviour, reduce friction and increase on-site conversions for your target audience.

  • CRO-Integration

    Each of our SEO efforts are made with conversions and data in mind. By combining keyword intent with UX best practices, we optimise key journeys across landing pages, filters and CTAs. This ensures we attract targeted organic traffic that is more likely to convert into meaningful orders and higher average basket values.

  • eCommerce Schema & Rich Results

    We implement structured data markup for products, categories, reviews, availability and pricing. This improves how your online retail store appears across traditional and generative search, helping your listings stand out and guiding high-intent users directly to the most relevant results.

  • Search-Led Information Architecture

    Our eCommerce strategies are built on your site structure and around how people actually search. That means refining category hierarchies, consolidating overlapping content and shaping internal linking to support stronger crawl paths and easier navigation for both users and search engines.

  • Indexation Control & Crawl Efficiency

    Our technical SEO team ensure only the most valuable and purposeful pages are indexed by managing crawl depth, removing duplication and addressing filter-based content. This makes your eCommerce platform easier to understand, improves search efficiency and drives a stronger return from organic visibility.

  • Category & Product Pages

    We improve the most commercially important pages on your site with targeted content, improved UX, and high-intent keyword targeting. This strengthens your ability to rank for product-led searches while making it easier for users to explore, decide and buy.

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Arrange a discovery call with one of our Directors to see how boxChilli can revolutionise your online presence and make you stand out from the crowd.

PROUD TO WORK WITH

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TRUSTED BY GLOBAL BRANDS THAT VALUE RESULTS

REAL REVIEWS, FROM REAL CLIENTS

FREQUENTLY ASKED QUESTIONS

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Q. What is eCommerce SEO and why does it matter?

A.

eCommerce SEO campaigns are about making your online store more visible to the right people at the right time in organic search results. It’s not all just about product pages ranking well, it’s about creating a seamless experience that guides shoppers from search to sale. A well-optimised eCommerce website attracts high-intent traffic, increases conversions and builds long-term revenue by making every touchpoint more discoverable, accessible and useful.

Q. How is eCommerce SEO different from normal SEO?

A.

The principles are similar, but the execution is more layered. eCommerce SEO deals with larger site structures, dynamic product inventories, filtering and faceted navigation, plus the need to rank hundreds (sometimes thousands) of category and product pages. It also overlaps more closely with CRO, user experience and technical SEO, where the goal is to make the site easier for search engines to crawl and for customers to buy from.

Q. Which eCommerce platform is best for SEO?

A.

We’ve worked across all the major platforms, but WooCommerce consistently offers the best SEO optimisation, flexibility and control. Because it’s built on WordPress, it gives you full access to technical foundations, clean URL structures, custom meta data and rich content capabilities which are all critical for strong search performance. It’s ideal for businesses that want to scale SEO alongside wider marketing, which is why we specialise in WooCommerce support because it gives us (and you) the freedom to build smarter, faster, search-ready stores that actually convert.

Q. How do you approach keyword research for eCommerce websites?

A.

For eCommerce clients, our process goes beyond generic keyword lists. We map intent across each stage of the buying journey, from broad category queries to long-tail product searches, and align these to your site structure. We also factor in search volume, seasonality, SERP features and AI-generated result types. This allows us to prioritise high-impact terms that drive not just traffic, but sales so that you can see actual business growth.

Q. Will I get a dedicated account manager?

A.

Yes, and you’ll never be passed from pillar to post. Your account manager becomes an extension of your team – someone who understands your website, your goals and your day-to-day challenges. They work closely with our SEO, Conversion Rate Optimisation, PPC and dev specialists to deliver the kind of results that matter in real terms.

Q. Do you offer SEO and PPC together for eCommerce?

A.

We do and it’s where we often see the biggest wins for eCommerce stores. SEO and PPC aren’t competing channels; when they work together, you get stronger data, faster insights and a more efficient return on your investment. We connect both strategies to shape user journeys that convert across every stage of the funnel, from first search to final checkout.

Q. Do you work with international eCommerce brands?

A.

Yes, whether you’re selling to one market or twenty. International SEO comes with unique challenges – from hreflang and geo-targeting to language variations and multi-region content strategies, but we have a range of eCommerce SEO case studies in where we’ve brands structure their sites, streamline indexing and drive performance across multiple territories without diluting search visibility.

Q. How much does eCommerce SEO cost?

A.

There’s no fixed price, because every store is different. Your investment depends on your site’s current performance, your platform, the level of competition and what your goals are. After a discovery call and initial audit, we’ll provide a clear eCommerce SEO package with pricing and deliverables aligned to your business objectives.

Q. What’s your approach to building an eCommerce SEO strategy?

A.

We build eCommerce SEO strategies that reflect how people actually shop and search. That starts with understanding your product offering, your customers and your sales goals, then aligning those insights with relevant traffic. From technical structure and category pages to site speed and content hierarchy, we connect the dots between visibility, usability and conversions, making sure every action supports real business growth.

Q. How do you factor in conversion rate optimisation and user behaviour?

A.

High rankings mean nothing if your visitors don’t convert. That’s why we deeply analyse how users interact with your store – where they drop off, what they ignore and what convinces them to buy. We use that data to optimise journeys, reduce friction and strengthen your overall sales funnel. Whether it’s improving internal search, refining filters or simplifying checkout flows, we design expert SEO strategies that reflect user intent and drive eCommerce sales.

Q. Do you provide content marketing as part of eCommerce SEO?

A.

Yes, and it’s content designed to work across every layer of the funnel. From SEO-driven category pages to engaging product descriptions and scalable content hubs, everything our in-house content writers produce is built to rank, convert and scale. We combine relevant keyword data, search trends and behavioural insight to create content that performs well on search engine results pages and guides users towards action.

Q. How do you adapt to changing algorithms and AI-driven search engines?

A.

We stay ahead of the curve by thinking beyond blue links. Search is rapidly evolving into an experience, from AI Overviews and LLMs to multi-modal SERPs. We design eCommerce SEO solutions that reflect this shift, combining structured data, topical depth and semantic clarity to help your products surface across both traditional results and generative experiences.

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