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HOW WE ACHIEVED RECORD SALES, LOCAL VISIBILITY & STRONG ROAS FOR ALSOILS

400% REVENUE INCREASE DURING PEAK SALES PERIOD

Alsoils, a Hampshire-based topsoil retailer, partnered with boxChilli to increase online sales and gain visibility across the South Coast. With no prior agency support, the business needed a local and ecommerce-focused strategy that could scale effectively, especially during high-demand seasons.

What followed was a multi-channel strategy rooted in SEO and PPC best practice, delivering record-breaking sales and a 30:1 return on ad spend.

400% REVENUE INCREASE
68% NEW CUSTOMER RATE
10.4 MILLION IMPRESSIONS THROUGH GOOGLE
30:1 ROAS

Overview

TURNING A SEASONAL LOCAL BUSINESS INTO A DIGITAL SALES POWERHOUSE

Alsoils approached boxChilli with a clear goal… drive more online sales and improve regional visibility in competitive locations like Portsmouth, Southampton and Winchester.

With limited organic traction and no paid media strategy in place, we needed to build from the ground up, developing a search-first approach that would drive high-intent traffic in the short term and create sustainable growth over the long term.

Key Results

MULTI-CHANNEL STRATEGY. MEASURABLE GROWTH.

Since partnering with boxChilli, Alsoils has seen…

400% REVENUE INCREASE
68% NEW CUSTOMER RATE
10.4 MILLION IMPRESSIONS THROUGH GOOGLE
30:1 ROAS

How boxChilli Helped

VALUE-ADDING SEO & PAID MEDIA STRATEGIES

Our work with Matthew and the team began with a local and eCommerce SEO strategy designed to capture regional demand in areas like Portsmouth, Southampton and Winchester. We focused on technical optimisation, content development and improving the user journey to convert traffic into revenue.

As the site matured organically, we launched and refined a Google Ads strategy, including Shopping and Paid Search campaigns. When early performance data revealed a declining ROAS in late 2024, we adapted quickly and put a strong strategy in place.

We optimised the product feed for Google Shopping, improving structure, imager, and metadata. At the same time, we launched a dedicated Search campaign targeting high-intent, bottom-of-funnel keywords designed to bring in users ready to convert.

By combining long-term organic growth with agile paid advertising, we’ve helped turn Alsoils into a dominant force in their local market, both in visibility and in sales.

What We've Achieved So Far

THE COMBINED POWER OF STRATEGIC SEO AND TARGETED PPC

INCREASED REVENUE

Generating a 400% increase in eCommerce sales
NEW CUSTOMER ACQUISITION

68% of sales generated, are via new customers
LOCAL VISIBILITY

Achieved over 10.4m impressions through Google in 16 months
PAID SEARCH SUCCESS

30:1 ROAS and record monthly ad revenue

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

GET IN TOUCH

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

HOW WE ACHIEVED RECORD SALES, LOCAL VISIBILITY & STRONG ROAS FOR ALSOILS

400% REVENUE INCREASE DURING PEAK SALES PERIOD

Results Driven ​SEO, PPC, Web Design

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Results Driven SEO, PPC, Web Design