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LEADING SEO AGENCY IN HAMPSHIRE
HELPING BUSINESSES IN HAMPSHIRE GET FOUND ONLINE
GROW YOUR BUSINESS WITH ORGANIC SEARCH
BOXCHILLI, A HAMPSHIRE SEO AGENCY WITH A KICK
At boxChilli, we deliver SEO strategies built to help businesses in Hampshire get found online and turn search visibility into enquiries, sales and revenue. When your website doesn’t appear where customers are actively searching, whether through local “near me” results, competitive keywords or AI-driven search, those opportunities are quickly taken by competitors that do.
Trusted by businesses across Hampshire since 2006, our in-house team based just outside Portsmouth in Waterlooville brings two decades of SEO experience to every campaign. We’ve seen search evolve from basic keyword tactics to today’s AI-led landscape, but the fundamentals remain the same, with sustainable growth coming from SEO built around real business goals. Using data, insight and a commercial mindset, our Hampshire SEO specialists create reliable, adaptable strategies that improve visibility online and consistently drive leads and sales.
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IN-HOUSE TEAM OF 30 BASED IN HAMPSHIRE
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INCREASE LEADS, SALES & CONVERSIONS
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GET YOUR BUSINESS FOUND ONLINE
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PROVEN TRACK RECORD ACROSS A VARIETY OF SECTORS IN HAMPSHIRE
WANT BETTER RESULTS FROM YOUR SEO CAMPAIGNS?
THE SEO AGENCY IN HAMPSHIRE THAT GETS IT
WE'RE A GREAT FIT IF YOU...
Rely heavily on paid media and want organic search to reduce acquisition costs over time
Are struggling to appear in local “near me” searches in Hampshire and want customers to find you
Have tried SEO before but never saw a clear connection between rankings, traffic and real enquiries
Want your business to be visible in modern search results, including AI Overviews and ChatGPT
Want to work with a Hampshire-based SEO agency who understand the local landscape and market pressures
Are being outranked online by competitors despite offering a stronger product, service or reputation
TURNING CLICKS INTO CUSTOMERS
A FULL SUITE OF SEO SERVICES IN HAMPSHIRE
Across Hampshire, search behaviour and competition can look very different depending on location. In cities like Portsmouth and Southampton, businesses are often competing in crowded, fast-moving search results, while areas such as Winchester and Basingstoke bring their own challenges around local intent, trust and visibility for professional and service-led businesses. Understanding those differences matters when it comes to building SEO that performs consistently rather than delivering uneven results.
That local insight shapes how our comprehensive SEO services are applied across the county. By creating tailored SEO strategies to the realities of each area and sector, we help businesses build stronger positioning, maintain online visibility where it counts and compete more effectively within their local search results, without relying on one-size-fits-all tactics or short-term fixes.
Technical SEO
When a website is slow, difficult to navigate or hard for search engines to crawl, performance is often being hindered by technical issues beneath the surface. Pages struggle to be indexed properly, users lose patience and opportunities drop away before they ever reach an enquiry or checkout.
Technical SEO focuses on strengthening those foundations so your website works as it should. By improving page speed, fixing crawl and indexation issues, refining site structure and strengthening internal linking, we create a platform that search engines understand and users can move through easily. The result is a faster, more reliable website that supports visibility, conversions and long-term growth rather than quietly limiting them.
eCommerce SEO
eCommerce websites across Hampshire often struggle to turn visibility into sales when products are difficult to discover or site structure does not reflect how customers search and browse. Even with demand in the market, poor category organisation, weak product visibility or unclear journeys can quietly reduce revenue.
This type of eCommerce SEO focuses on aligning search visibility with buying intent by improving how products and categories appear in search and how users move through the site. By strengthening on-page SEO, targeting high-intent searches and reducing friction in the purchase journey, organic traffic becomes more valuable over time, supporting steadier sales growth and reducing reliance on paid advertising alone.
Local SEO
When your business does not appear in map results or “near me” searches across the county, potential customers are often choosing competitors before they ever see what you offer. That can mean lost enquiries, missed calls and work going to businesses that are easier to find online, even when their service, reputation or expertise does not match yours.
The aim here is to make sure your business shows up at the moments that matter most. Through keyword research, strengthening visibility across Google maps, optimising local listings and location-based searches, your business becomes easier to find and easier to choose when customers are actively looking nearby. This helps local search contribute directly to enquiries, footfall and revenue, rather than leaving that demand to competitors.
GEO & AI SEO
Search is no longer limited to a list of blue links. AI-powered results, generated answers and changing user behaviour now play a major role in how people discover and choose brands, often shaping decisions before a website is ever visited. When your business is not visible within those experiences, potential customers are quietly directed elsewhere.
GEO and AI SEO helps ensure your brand remains present as search continues to evolve. By strengthening authority, content and user experience together, your business becomes more likely to appear in AI-driven answers as well as traditional search results. The outcome is wider visibility, stronger trust and a search presence that continues to support enquiries, sales and long-term growth rather than being left behind as behaviour changes.
International SEO
Expanding into new regions introduces complexity that standard SEO approaches often fail to account for. Without clear signals, websites can struggle to indicate which content should rank in which markets, leading to diluted visibility and uneven performance.
A structured approach ensures your website can grow across regions and languages without unnecessary overlap or confusion. By aligning technical setup, content and targeting with how people search in different markets, visibility improves in the right places and supports controlled, long-term international growth.
Conversion Rate Optimisation (CRO)
Driving traffic without conversions means marketing investment works harder than it should. When visitors arrive but hesitate, abandon forms or leave without taking action, growth stalls and opportunities are lost.
Improving conversion performance means removing friction from the journey and making it easier for users to take the next step. By refining layouts, messaging and calls to action, CRO helps turn relevant traffic into more enquiries and sales, improving returns without increasing spend.
Link & Citation Acquisition
When your business lacks strong links, consistent citations and wider online references through off-page SEO, search engines and AI-driven platforms have fewer signals to trust and prioritise you. That often means competitors appear more prominently in search results, map listings and AI-generated answers, even when their service or reputation does not match yours.
Strengthening those signals helps change that position. By securing relevant, high-quality backlinks, consistent citations and broader brand mentions across trusted sources, your business becomes more credible and more visible across traditional search and emerging AI-led discovery. Over time, this supports stronger keyword rankings, improved local performance and increased visibility in AI mentions, helping search presence translate into real enquiries and demand rather than being lost to competitors.
Wordpress SEO
WordPress sites tend to grow and change over time, and without ongoing optimisation performance can gradually decline. Slow load times, bloated plugins or inconsistent structure often appear quietly and begin to affect visibility.
WordPress SEO keeps your site performing reliably as it evolves by improving speed, refining structure and ensuring content is organised in a way search engines and users understand. This supports stronger visibility and usability without compromising flexibility or design.
Website Migrations
When a website is redesigned, restructured or moved without the right SEO oversight, search visibility can drop almost overnight. Search engine rankings are lost, organic website traffic falls away and enquiries slow, often because redirects, URLs or content changes were not handled correctly during the transition.
A well-managed website migration protects and strengthens performance rather than putting it at risk. By planning migrations carefully, preserving existing authority and ensuring search engines understand what has changed, visibility is maintained and often improved as the new site goes live. The result is a smoother transition, fewer disruptions to enquiries and a platform that supports growth from day one instead of having to recover lost ground.
SEO Consultancy & Strategy
Need direction as well as delivery? Our senior SEO consultants work closely with you to understand your goals, review current performance and create a clear plan for growth. Whether you’re after a one-time roadmap or ongoing support, our Hampshire SEO specialists deliver strategies that keep your organic visibility moving forward.
SEO Audits & Reporting
An SEO audit should give you more than surface-level insights. Ours uncover the technical issues, on-page challenges and competitor gaps that hold you back in search. With clear fixes and data to guide them, you’ll know exactly how to take your visibility to the next level.
RESULTS DRIVEN HAMPSHIRE SEO COMPANY
PROVEN RESULTS FOR BUSINESSES IN HAMPSHIRE
We’ve been working with businesses across Hampshire for nearly two decades, turning SEO into a reliable growth channel that aligns organic search strategy with commercial goals. By improving visibility and attracting more qualified traffic, our work is focused on increasing enquiries and sales rather than chasing surface-level metrics. From established Hampshire-brands like Hovertravel and Owton’s to independent, family-run businesses, our SEO campaigns are built to deliver impact you can see in your pipeline, not just in rankings or reports.
WE'RE NOT JUST ANOTHER HAMPSHIRE SEO AGENCY
TURNING UP THE HEAT ON YOUR SEO RESULTS
Working with businesses across Hampshire has shown how important strong SEO is to staying visible in competitive local markets. Across a wide range of sectors, from professional services and hospitality to renewables, retail and leisure, our work focuses on helping businesses improve search visibility, attract the right customers and convert organic traffic into enquiries and sales. By understanding how different sectors compete locally, we build comprehensive SEO strategies that perform in real search environments and deliver measurable business growth.
LOCAL KNOWLEDGE THAT DELIVERS
Our main office just off the A3 in Waterlooville places us at the centre of the Hampshire business landscape. From Portsmouth and Southampton to Winchester and Basingstoke, we understand how customers search locally, how competition varies by area and what it takes to stand out in crowded results. That local insight allows SEO strategies to be shaped around real search behaviour, helping businesses appear where high-intent customers are already looking.
PROVEN RESULTS FOR LOCAL BRANDS
We’ve proven time and again that the right SEO approach delivers results. From Clipper Marine to Hideaway Campervans, we’ve helped local businesses secure stronger visibility, more leads and consistent growth. Each strategy is tailored, and the outcomes show why so many Hampshire companies trust us to drive performance.
TRANSPARENT COMMUNICATION, ALWAYS
Clear, consistent communication underpins how work is delivered. Reporting is straightforward, updates are regular and data-driven insights are shared openly, so you always understand what is happening, why it matters and how performance is progressing against your goals. That transparency supports better decisions, closer collaboration and confidence in the direction your marketing is taking.
A TEAM OF SPECIALISTS BEHIND YOU
Strong SEO is never the work of one person. Campaigns are delivered by an in-house team covering technical SEO, content, link acquisition and performance strategy, all working together rather than in silos. From website developers improving site structure to specialists shaping pages that convert, that joined-up approach ensures SEO supports both visibility and revenue.
CLEAR AND HONEST REPORTING
SEO should be easy to understand and easy to trust. Reporting focuses on what matters, including visibility, traffic quality, enquiries and commercial impact, supported by clear insight into the work being delivered. You always know how performance is tracking, what is driving change and where the next opportunities sit, without vague commentary or inflated metrics.
SEO SHAPED AROUND YOUR SECTOR
From tourism and entertainment to construction, healthcare and industrial businesses, each sector faces different search challenges in Hampshire. SEO strategies are shaped around how your market behaves, how customers compare options and what drives real enquiries rather than surface-level traffic.
PARTNERING FOR LONG TERM GROWTH
Whether supporting a growing business or strengthening an established brand, SEO works best when it is built around long-term goals rather than short-term wins. Time is taken to understand priorities first, then build a strategy that adapts as markets, competitors and search behaviour evolve. The result is SEO that compounds over time and continues to support leads and sales as the business grows.
LOOKING FOR SOMETHING ELSE?
FREQUENTLY ASKED QUESTIONS
Cant find the answer you are looking for?Get in touch and we will be happy to help
Q. Will I get a dedicated account manager?
Yes, you’ll have a dedicated contact who takes the time to understand your business and is easy to work with. They’ll be your main point of contact, keeping everything organised and on track, with a team of experienced SEO specialists supporting them in the background.
Q. How much does SEO cost and what affects pricing?
The cost of SEO varies depending on your goals, market competitiveness and the channels involved, but we are rarely the cheapest option. We work with businesses that understand digital marketing as an investment and want it to deliver measurable returns in leads, sales and long-term growth. During the discovery call, we’ll talk openly about budget, what level of investment makes sense for your objectives and whether there’s a realistic opportunity to deliver value. If it’s not the right fit, we’ll be upfront about that from the start.
Q. How often will I receive updates or reports?
We keep communication simple and consistent so you always know where things stand. You’ll get a monthly report covering performance, insights, and next steps, along with regular check-ins to keep everything on track. If priorities change or new opportunities appear, we’ll flag them first so you’re never left chasing answers.
Q. What types of businesses do you typically work with?
We work with ambitious SMEs, founders and marketing teams across Hampshire who want SEO to support measurable growth rather than just activity. With experience in hospitality, travel and tourism, professional services, retail and lifestyle, renewable energy, industrial and engineering, healthcare or events and entertainment, our work is shaped around your commercial goals and the realities of your sector. This approach suits businesses that see SEO as an investment, value open collaboration and want a partner focused on delivering outcomes rather than chasing short-term tactics.
Q. How quickly will I see results?
SEO is a longer-term investment and the timeline depends on factors such as competition in Hampshire, your current website performance and how established your online presence already is. Early improvements, like better crawlability, technical fixes and clearer keyword focus, can start to show within the first few months, while stronger gains in visibility, enquiries and sales typically build over time as authority and trust grow.
Q. What is SEO and why is it important?
Search Engine Optimisation (SEO) is the process of improving your website so it shows up more prominently in search engine results for relevant terms. But SEO performance is not all about search rankings and keywords, it’s about making sure the right people can find you at the right time. When done properly, SEO helps you increase traffic, leads and sales by making your site more visible, useful and relevant to your audience.
Q. How do backlinks help SEO and search rankings?
We use the analogy that backlinks are like trusted recommendations from other websites. When high-quality, relevant sites link to your content (forget those spammy links!), it signals to search engines that your website’s authority is credible and worth surfacing. Done strategically, backlinks help boost your authority, increase your rankings for relevant search terms and open up new traffic streams like ChatGPT, Perplexity and AI Overviews.
Q. Is SEO still worth it in 2025 with AI and LLMs changing search?
Before someone else says it, no, SEO is not dead and it’s still worth it! The way people search is indeed evolving, but the need for helpful, relevant, well-structured content hasn’t changed. If anything, AI-powered search like Google’s Search Generative Experience (SGE) and LLMs have raised the bar for SEO agencies to evolve and maintain white-hat SEO practices, so make sure you’re ready for the new phase of SEO.
Q. How can you get my business found for 'near me' searches?
By optimising your Google Business Profile, keeping your contact details consistent across the web, and encouraging positive reviews, our local SEO strategies increases your visibility across the city. This makes it easier for customers to find, call, or visit your business when they need you most. Being one of the largest counties in the South, Hampshire gives businesses the chance to reach a wide and varied customer base. From coastal towns to busy cities and rural communities, visibility in Google Maps is crucial for standing out and attracting local customers across the county.
Q. What’s your initial SEO process?
Every SEO strategy begins with listening. We get to know your business, your audience and the challenges you face. From there, we run a full technical audit to check your website’s health, carry out keyword and competitor research, and build a tailored strategy that’s data-driven and search-focused so that you get more organic traffic and sales!
Q. How do you stay up to date with industry changes and algorithm updates?
Staying ahead of change is part of how we work. From Google algorithm updates to the rise of AI and shifting user habits, we track what matters and translate it into actions for your site. As specialists in search, we don’t just follow trends, we interpret them and focus on what will deliver results. By continually testing and learning, we keep your SEO strategy fresh, relevant and ahead of the competition.
Q. Do you use AI or automation in your SEO strategies?
We use Artificial Intelligence (AI) in thoughtful, creative ways, always guided by human input. You won’t get generic, machine-written content from us. Our priority is delivering real value, not churning out blogs for the sake of it. If AI helps us work smarter and faster, we’ll use it. If it doesn’t add value, we won’t. It’s as straightforward as that.
Q. Can you support site migrations or platform changes?
Yes, and it’s something we’ve guided many businesses through. Whether you’re replatforming, merging domains, redesigning your site or changing CMS, we create a clear plan to protect and strengthen your online visibility. Our SEO and website development teams work side by side on everything from redirect mapping and tracking to structural improvements and pre- and post-launch testing, ensuring your move is seamless and search-ready.
Q. What are your core values and how do they influence your work?
At boxChilli, our values of integrity, creativity and client focus shape everything we do. They influence how we approach challenges, how we communicate and how we define success. We’re open about what’s working and where improvements are needed, even when the answers are difficult. We look for inventive ways to solve problems and adjust strategies as the landscape changes. Most importantly, every decision we make is guided by your goals and backed by data.








