MICROSOFT ADS AGENCY FOR HIGH ROI CAMPAIGNS

Google Ads and Microsoft Ads serve similar functions, but their reach and audiences differ. While Google captures volume, the Microsoft Advertising network offers quality through its presence on Bing, Yahoo, DuckDuckGo, and LinkedIn. This makes it ideal for targeting potential customers in high-value sectors. With fewer advertisers competing for space, it’s a smart addition to any scalable marketing strategy.

Costs vary based on your industry, goals and structure, but Microsoft Ads typically offers CPCs that are 20-50% lower than Google Ads. With the right setup, it becomes a cost-efficient paid advertising platform that delivers better ROAS by reaching users ready to convert – without the inflated bids that come with Google’s larger audience.

Yes. Microsoft Ads was formerly known as Bing Ads. Today, it serves campaigns across Bing search results as well as MSN, Yahoo and other high-intent placements. With the right targeting and structure, this evolving powerful digital advertising platform helps brands gain visibility in less saturated search environments.

Yes, full access to your Microsoft Advertising account is included from day one. We believe in complete transparency, which means you’ll have unrestricted visibility across every campaign, setting and metric. Everything is run through by a specialist UK team with deep knowledge of Microsoft network best practices and long-term account growth.

You can, though we’ll help you plan the best approach. Budget flexibility is one of the strengths of Microsoft Ads, but sudden increases or cuts can disrupt campaign momentum. With careful timing and data-led decisions, we’ll help you scale smoothly while keeping your activity aligned with long-term business goals and audience expectations.

Yes. We set up all key tracking elements, from UET tags to Microsoft Clarity heatmaps, giving you a clear view of performance across devices and channels. Our reporting focuses on conversions so you can refine campaigns based on what really moves the needle.

Every setup begins with a deep understanding of your business, ideal audience, business objectives and the digital landscape. We use relevant keywords and intelligent segmentation to create highly targeted campaigns that align with your sales funnel. From copywriting to bid strategy, everything is built with your objectives in mind.

Yes. As a fully integrated agency, we ensure your Microsoft Ads campaigns support your SEO, content, and Paid Media efforts, creating innovative strategies that keep you ahead. That includes sharing keyword research, unifying creative, and reaching a broader audience with consistent messaging across all touchpoints, producing exceptional results.

As a dedicated Microsoft Ads agency, we keep close to every platform update, feature release and key insights. This helps us stay ahead of the curve and continue leveraging Microsoft Ads in ways that push performance further – always with your growth goals in focus.