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HOW WE OPTIMISED POWER DISCOUNT’S GOOGLE AND MICROSOFT ADS FOR PROFITABLE SCALE

INCREASING RETURN ON AD SPEND BY 50%

Power Discount, an eCommerce electrical wholesaler, partnered with boxChilli to improve paid media performance across Google and Microsoft Ads. The brand wanted to increase revenue without increasing ad spend, placing heavy emphasis on efficiency, channel performance and return on investment.

Over 12 months, we helped transform the account into a high-performing paid media channel, increasing ROAS by 50%, improving cost-efficiency across Shopping and Performance Max and generating consistent, scalable returns.

2X GROWTH IN MICROSOFT ADS ROAS
50% GOOGLE ADS ROAS INCREASE
3,731 CONVERSIONS THROUGH GOOGLE ADS

Overview

DRIVING HIGHER RETURNS WITHOUT INCREASING AD SPEND

Power Discount came to boxChilli with a challenge: improve their paid media efficiency and profitability across Google and Microsoft Ads, without scaling the budget. The account had potential but lacked structure, segmentation and a data-driven approach to campaign management.

We needed to restructure campaigns, optimise shopping feeds and improve Performance Max usage, while staying laser-focused on profitability, not just clicks or volume. The end goal was clear: more revenue, better returns and full control over performance by channel.

Key Results

INCREASING ROAS ACROSS PAID SEARCH PLATFORMS

Since partnering with boxChilli, Power Discount has seen…

50% GOOGLE ADS ROAS INCREASE
2X GROWTH IN MICROSOFT ADS ROAS
3,731 CONVERSIONS THROUGH GOOGLE ADS

How boxChilli Helped

VALUE-ADDING PAID MEDIA STRATEGIES

We began by reviewing the full account structure and identifying where the budget was being spent inefficiently. From there, we introduced segmented Shopping campaigns and rebuilt the product feed to focus on the highest-margin and best-performing SKUs.

We also rolled out Performance Max campaigns with a focus on retargeting and incremental value, while refining audience signals to improve machine learning performance over time. This helped us push up conversion value without inflating costs.

To support visibility and brand growth, we layered in a tightly managed Search campaign, driving top-funnel traffic and reinforcing presence in key areas. Even with similar spend levels (approx. £25K per six-month period), we saw significant revenue uplift, driving better results without needing a higher investment.

Success across both Google Ads and Microsoft Ads combined, generated a positive POAS, as we not only just look at surface-level metrics, we ensure that the sales in combination with COGs result in a positive return for the business. All of this combined has resulted in the client being confident to continue investing in the account to continue scaling and bring in more returns.

What We've Achieved So Far

THE POWER OF STRATEGIC PAID SEARCH CAMPAIGNS

SCALABLE AD EFFICIENCY

Positive POAS growth driven by margin-focused targeting
PERFORMANCE MAX IMPACT

High-value incremental growth and better audience targeting
SHOPPING CAMPAIGNS WINS

Conversions up, cost per order down, ROAS at 13.80

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

HOW WE OPTIMISED POWER DISCOUNT’S GOOGLE AND MICROSOFT ADS FOR PROFITABLE SCALE

INCREASING RETURN ON AD SPEND BY 50%

Results Driven ​SEO, PPC, Web Design

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Results Driven SEO, PPC, Web Design