Modern interior space with sleek kitchen and dining area.

USING ORGANIC GROWTH STRATEGIES IN A COMPETITIVE MARKET

HOW WE BUILT HANEX UK’S VISIBILITY FROM LAUNCH TO INDUSTRY CONTENDER

Hanex UK launched in 2020 with the goal of becoming a recognised name in the solid surface market, which is where boxChilli was brought in to design and build their website, whilst delivering an SEO strategy from the ground up.

With a focus on increasing visibility for core commercial search terms and positioning Hanex as a trusted choice for fabricators, architects, designers and shop fitters, our SEO work continues to drive sustained growth and brand authority in a highly competitive space.

9.5K RANKING KEYWORDS
3K+ BACKLINKS
ADVANCED WEBSITE FEATURES
270K+ SESSIONS

Overview

BUILDING A BRAND FROM SCRATCH IN A SPECIALIST INDUSTRY

Hanex UK entered the market at a time when established solid surface brands already dominated search. They needed a website that not only looked premium and aligned with their commercial goals, but one that would perform organically and grow over time.

The challenge was to compete with industry giants while appealing to a specialist audience, all without existing SEO foundations in place. This meant starting from zero and building the technical, content and authority signals required to gain long-term traction and generate quality leads.

Key Results

LONG-TERM VISIBILITY AND GROWTH IN A COMPETITIVE SECTOR

Since partnering with boxChilli, Hanex UK has seen…

9.5K RANKING KEYWORDS
3K+ BACKLINKS
270K+ SESSIONS
ADVANCED WEBSITE FEATURES

How boxChilli Helped

LAYING THE FOUNDATIONS FOR LASTING ORGANIC PERFORMANCE

We began by designing and developing a website that was technically robust, fast and built with search performance in mind. From launch, SEO and data was at the core of every decision, from site structure and content hierarchy to on-page elements and internal navigation.

Our ongoing work with Hanex UK has focused on building relevance and authority through targeted SEO activity. We’ve reoptimised key commercial pages, improved technical performance and expanded the site with expert content that speaks directly to the needs of users.

We’ve also introduced new application pages, style-led inspiration content and industry guides to support long-tail discovery and trust-building. All of this continues to be supported by technical SEO, structured data improvements and ongoing audits to ensure the site evolves with search best practices.

What We've Achieved So Far

THE TEAM AT BOXCHILLI HAS HELPED HANEX UK GROW FROM LAUNCH TO LONG-TERM MARKET VISIBILITY

KEYWORD RANKINGS

A huge 9,500 keywords ranking organically on Google
BACKLINK BUILDING

Over 3,000 backlinks acquired since inception
NATIONAL VISIBILITY

Achieved over 270,000 sessions since the website was built
DIGITAL EXPERIENCE

UX-led site features that convert visitors into leads

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

USING ORGANIC GROWTH STRATEGIES IN A COMPETITIVE MARKET

HOW WE BUILT HANEX UK’S VISIBILITY FROM LAUNCH TO INDUSTRY CONTENDER

Results Driven ​SEO, PPC, Web Design

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Results Driven SEO, PPC, Web Design