ALIGNING CHANNELS TO SUPPORT GROWTH ACROSS THE CUSTOMER JOURNEY
Our work with Growing Revolution began by strengthening performance across paid media advertising and organic social media marketing, ensuring each channel supported the next rather than operating in isolation. Google Ads quickly became the primary driver of high-intent demand, with Performance Max, Search, and Shopping campaigns structured to capture users actively researching and purchasing living wall systems, while maintaining efficient cost per click and strong returns.
Alongside this, organic social played a critical role in building credibility and demand across TikTok, Instagram, and Facebook. Content focused heavily on real customer installations, before-and-after transformations, indoor living walls, and user-generated imagery, helping to demonstrate the products in authentic residential, trade, and commercial settings. Community management was handled daily, with tagged stories reshared, inbox messages monitored, and posts consistently amplified through Stories with clear calls to action back to the website. Seasonal content themes were planned in advance, including indoor planting, gifting, Black Friday activity, and lifestyle-led inspiration, ensuring the brand remained relevant throughout quieter trading periods .
Paid social ads activity supported this organic foundation by extending reach and reinforcing key messages through awareness and retargeting campaigns. Creative testing focused on real-world applications, urgency-led messaging during promotional periods, and non-discounted retargeting to support conversion without eroding perceived value. Insights from organic engagement and top-performing content were fed directly into paid creative decisions, helping to improve efficiency and audience relevance.
During through the relationship, it also became clear that the volume and quality of traffic being generated needed stronger on-site support. We then designed and developed a new website that better reflected the Growing Revolution brand, showcased installations across consumer, trade, and commercial environments, and improved the conversion journey for users arriving from paid and organic channels.
