Dominating local search in Hampshire

SEO Local Search Visit Website
  • 1390%
    YoY increase in organic users
  • 32%
    YoY increase in enquiries
  • #1
    Position for keyword ‘asbestos survey Hampshire’

Blue Star Asbestos came to boxChilli seeking ways to increase their online presence for all things asbestos within Hampshire, and with a team of local SEO experts, this was something we were confident in delivering.

Working alongside the client to plan and execute a well-devised SEO strategy, boxChilli’s team met and smashed these expectations out of the park!

Want to know the results we delivered? Keep reading to see how we helped Chris and his team.

Key results

  • 1390% YoY increase in organic users (first 6 months 2023 vs same period 2022)
  • 32% YoY increase in enquiries (first 6 months 2023 vs same period 2022)
  • Keyword ‘asbestos survey Hampshire’ in 1st position

How boxChilli helped Blue Star Asbestos

boxChilli first started working with Chris and the Blue Star Asbestos team back in 2021, with the aim of increasing their online presence across the South Coast. With an average of just 5 users a day prior to working with us, the sky really was the limit for this Portsmouth-based asbestos consultancy firm!

Devising and executing a well-thought out local SEO strategy was the primary route to achieving success with this project, however other aspects of SEO weren’t and couldn’t be neglected.

We started to roll out an SEO campaign that initially targeted Hampshire and key areas within such as Portsmouth, Southampton and Winchester, then gradually expanded into neighbouring Surrey and West Sussex.

What we’ve achieved so far

boxChilli’s team of SEO experts put their magic touch on Blue Star Asbestos’ website and have achieved some great results so far.


With a range of keywords now ranking in Google’s top 3 organic positions at a national, county and city level, we’ve quickly elevated Blue Star Asbestos’ online presence.

Organic website traffic

Starting out with boxChilli, the website generated an average of 20 organic users a week (mid 2021), to 650 organic users a week (at the time of writing – mid 2023).


Developing a user-friendly experience and reducing the barriers to enquiring, has resulted in a 32% YoY increase in website contact form submissions.

Want to become our next success story?