Golfer swinging a club on a green course at Bicester Hotel Golf & Spa.

DRIVING TRAFFIC, ENGAGEMENT AND BOOKINGS ACROSS A MULTI-FACETED HOSPITALITY BRAND

HOW WE BOOSTED TRAFFIC AND BUILT A WEBSITE FOR BICESTER HOTEL, GOLF & SPA

Bicester Hotel, Golf & Spa is a premium destination offering overnight stays, spa experiences, weddings, golf memberships, events and wellness through neighbouring Bicester Gym. With multiple revenue streams and a wide audience to serve, the team needed a flexible platform that would perform across all areas of the business, and an SEO strategy that would deliver results in a competitive hospitality landscape.

We launched a new website designed for seamless user journeys and strong technical performance, supported by a long-term SEO strategy focused on traffic growth, keyword improvements and consistent lead generation.

112% YEAR-ON-YEAR INCREASE IN GOLF COURSE PAGE VIEWS
FULLY RESPONSIVE, USER-FIRST UX
#1 RANKING FOR ‘AFTERNOON TEA BICESTER’ AND ‘SPA DAY OXFORDSHIRE’

Overview

CONNECTING MULTIPLE USER JOURNEYS THROUGH A SINGLE HIGH-PERFORMING PLATFORM

With a wide range of services to promote and sell, Bicester Hotel, Golf & Spa’s existing website was falling short on both user experience and visibility, because there was no clear path for users to find key information or convert, and third-party integrations were clunky and inconsistent.

The team needed a modern solution that could not only simplify the user experience but also support SEO growth across core services.

Key Results

STEADY GROWTH IN ORGANIC TRAFFIC, SEARCH VISIBILITY AND PAGE PERFORMANCE

Since partnering with boxChilli, Bicester Hotel, Golf & Spa has seen…

AVERAGE CTR OF 4.9%
112% YEAR-ON-YEAR INCREASE IN GOLF COURSE PAGE VIEWS
#1 RANKING FOR ‘AFTERNOON TEA BICESTER’ AND ‘SPA DAY OXFORDSHIRE’
FULLY RESPONSIVE, USER-FIRST UX
FLEXIBLE PAGE STRUCTURE BUILT WITH IN-HOUSE SDK

How boxChilli Helped

DESIGNED FOR GROWTH. OPTIMISED FOR PERFORMANCE.

We designed and built a custom website using our in-house SDK, a lightweight, modular platform that allowed us to prioritise performance, flexibility, and user experience. The site also integrates seamlessly with third-party systems and booking portals across the hotel, spa, golf, gym, weddings and events.

From the start, we focused on clear, intuitive journeys for users, no matter their goal, whether that’s booking a room, reserving a spa day or enquiring about a wedding package.

Alongside the new site, we rolled out a structured, long-term SEO strategy. This included rewriting key service pages for both users and search engines, improving technical performance and crawlability and building visibility around high-intent, high-volume search terms. Blog content was also refreshed and expanded to drive traffic and improve keyword spread.

The result is a website that performs on every front, attracting organic traffic, supporting user needs and converting visits into bookings and enquiries.

What We've Achieved So Far

GROWTH ACROSS MULTIPLE BUSINESS AREAS, BACKED BY A WEBSITE THAT CAN SCALE

NEW WEBSITE

The site’s average click-through rate is now outperforming the hospitality industry average
ONGOING SEO

Continue to optimise priority service pages, improve existing blog content, and roll out new pages
INCREASED TRAFFIC

Significant growth across core pages, with a 109% increase in spa sessions and a 46% uplift in organic traffic to the golf page

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

DRIVING TRAFFIC, ENGAGEMENT AND BOOKINGS ACROSS A MULTI-FACETED HOSPITALITY BRAND

HOW WE BOOSTED TRAFFIC AND BUILT A WEBSITE FOR BICESTER HOTEL, GOLF & SPA

Results Driven ​SEO, PPC, Web Design

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