Bicester Health & Fitness Logo
Client
Bicester Gym, Health & Fitness

Year
2020

Role
Web Design & Development

Website
bicestergym.co.uk/
  1. 227.18%
    increase in traffic year on year
  2. 1,700
    new members in year one
  3. 30,000
    additional impressions after their Google Rankings Increased
Bicester Gym Website - Desktop

Introduction

Bicester Gym, Health and Fitness is home to the state-of-the-art fitness facilities at Bicester Hotel and Spa. These include Bicester Gym, Performance Centre, 200m Open Water Swimming Lake, Health Club and the extremely relaxing Elemis Spa.

The gym opened in July 2021.

What we did

The new website launched in in July 2020, in the middle of the COVID pandemic. Despite this the website has seen a steady growth in traffic and membership, demonstrating the importance of SEO as a long-term strategy. The continuous work throughout the lockdowns meant the gym website was in prime position for when day to day life could return to normal.

The Result

The goal was to hit 1,000 members in year one, a goal that was quickly surpassed in May 2021 with 1,700 new memberships. The website has been consistently hitting monthly enquiry targets due to the excellent rankings and usability of the site.

After membership growth, our secondary goal was to drive revenue through Team Building enquires, this has seen a dramatic growth well above industry averages.

Other successes include:

  • Competing against some of the UK’s largest gyms for popular search terms such as ‘Bicester gym’ and ‘bicester personal trainers’
  • Traffic from ‘openwater swimming’ has seen a 227.18% increase within the year and the website is currently in position 1 for ‘bicester open water swimming’.
  • New ‘paddleboarding’ page created in reached fifth position with 407 clicks from Google and 5.78k impressions in just three months. Bringing new traffic to the website for additional activities.
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