14 October 2014 Anders Bohea Last Updated: 17 April 2023 How To Create An Email Newsletter Email newsletters have become an essential marketing tool for businesses to softly communicate with their customers. They help in building an email list, which can be used to share relevant product or service information with subscribers, creating a captive and engaged audience every time. In this article, we will discuss some tips on how to create an email newsletter that will help you connect with your audience and increase engagement. ContentsMaintain a Narrow FocusUse a Good Auto-ResponderConsistency is KeyInclude Useful InformationUse Your Newsletter to Sell AdvertisingUse it for BrandingPublish Multiple Email NewslettersFinal Thoughts Maintain a Narrow Focus When it comes to email newsletters, a narrowly focused approach can yield better results than a broad-themed one. By catering to specific interests and needs of your target audience, you increase the chances of getting them to subscribe to your newsletter. A focused newsletter allows you to provide relevant and targeted information that speaks to your subscribers’ needs, making them more likely to engage with your content. Additionally, a newsletter with a narrow focus can help you sell niche products to a captive audience, generating higher conversion rates. For instance, a newsletter on putting techniques in golf is likely to resonate better with golf enthusiasts than a generic newsletter on golf. Use a Good Auto-Responder Ensuring that your email newsletter gets delivered directly to the inbox of your subscribers is essential for the success of your email marketing campaign. One of the best ways to achieve this is by using a reliable auto-responder service that has robust anti-spam measures. Auto-responders like Mailchimp, Campaign Monitor, and Get Response have built-in spam filters that can help you avoid getting flagged as spam and increase the chances of your newsletter getting delivered to your subscribers’ inbox. These tools also offer features like list management, email personalisation, and analytics, making it easier for you to manage your email campaigns and track their performance. By choosing a good auto-responder, you can ensure that your email newsletter reaches your target audience and generates the desired results. Consistency is Key Consistency is key when it comes to creating a successful email newsletter. It’s not exactly necessary to publish your newsletter every day or even every week, but it’s important to establish a regular publishing schedule that you can commit to. This will help your subscribers know when to expect your newsletter and anticipate your content. If you decide on a monthly newsletter, make sure to consistently send it out every month on the same date so that your subscribers get used to seeing it. By establishing a consistent schedule, you can build trust and credibility with your audience, and they will be more likely to engage with your newsletter and look forward to receiving it. Include Useful Information It’s important to keep in mind that email newsletters are not the same as sales letters. People subscribe to your newsletter to receive valuable information that they can use in their daily lives or work. By providing useful and unique content, you can establish yourself as an authority in your field and build trust with your subscribers. This will encourage them to remain subscribed and even recommend your newsletter to others. When crafting your newsletter content, prioritise providing value over making sales pitches. If your subscribers find your content helpful, they will be more likely to engage with your brand and eventually make a purchase or refer others to your business. Use Your Newsletter to Sell Advertising Email newsletters can also be a valuable source of revenue for your business. You can use your newsletter to sell advertising space to other businesses, such as top sponsor adverts, bottom sponsor adverts, classified adverts, and email solo adverts. This can be an effective way to monetise your newsletter and earn additional income. However, it’s important to strike a balance between advertising and providing quality content. Don’t overload your newsletter with too many ads to the point that it becomes overwhelming or difficult for readers to find the useful information they signed up for. Keep in mind that your subscribers value your newsletter for the value it provides, and over-advertising can drive them away. Use it for Branding Having a consistent brand image is important for any business, and this includes email newsletters. To achieve this, make sure that your newsletter header, including any colours or logos, matches the theme of your blog or website. This will help in branding your internet business and creating a strong, cohesive image for your subscribers to identify with. Using consistent branding elements in your newsletter can also help your subscribers identify your newsletter easily, even if they receive a lot of emails in their inbox. When your newsletter stands out with a unique and recognisable brand image, it becomes easier for subscribers to associate it with your business and look forward to receiving it. Publish Multiple Email Newsletters By publishing newsletters for each of your niches, you can expand your reach and cater to the specific interests of your subscribers. This targeted approach can help you generate more income in each niche. Be sure to work on growing your subscriber base for each newsletter, as this will increase the potential for engagement and revenue. With multiple newsletters, it is important to maintain consistency and quality across all of them. Consider creating a content calendar to ensure that each newsletter is delivered on time and includes useful information that resonates with your subscribers. Final Thoughts An email newsletter that is published on a consistent basis to people who choose to receive it becomes a valuable business asset. To make your newsletter stand out, maintain a narrow focus, use a good auto-responder, be consistent, include useful information, sell advertising, use it for branding, and publish multiple newsletters. These tips will help you create an engaging email newsletter that resonates with your audience and drives revenue for your business. If you’d like to see some examples of email newsletters boxChilli Digital have designed, please get in touch. To find out more about how we can help you with social media and digital marketing, visit our pages or to find more about our web design and digital marketing team or view our portfolio. Back to blog list About the Author Anders Bohea Founder & MD With a background in IT and marketing, Anders worked at a number of bluechip organisations such as Orange, Vodafone and Anderson Consulting. His positions have included a wide rage of roles from data centre management to consultancy. Since starting boxChilli, Anders has worked with diverse customers from differing business sectors, both in B2C and B2B environments. As well as boxChilli, Anders has also founded several other businesses including a successful million pound turnover online clothing store and a large online directory, both of which have been built up and sold on.