PR vs. PR: The Difference Between Digital PR and Traditional PR

The last 10 years has seen a dramatic change in the marketing landscape and the tools and tactics used. The most notable change being seen in the evolution of Digital PR.

What is digital PR?

Traditional PR or public relations, in its rawest form, is the act of securing brand coverage in print and online publications, radio, and TV, using a variety of strategies depending on the product or brand. Digital PR, by contrast, incorporates online marketing approaches to boost a brand’s presence and visibility.

Although both PR and Digital PR have similarities in that they focus on brand awareness, reputation management and advocacy, it is the approach to these aspects that differ. Both forms are tactics that can be deployed by the digital marketing team at boxChilli.

How to use PR in Digital Marketing

Yes, our Digital PR strategists have an excellent grounding in traditional PR disciplines, however, they also need to bring a wealth of digital expertise too. To that end, it is not enough to understand how a client’s target demographic is using online platforms, they need to understand the nuances of each of them and how to exploit each to the benefit of the client. As well as this, they need to appreciate Google guidelines, while working with boxChilli’s in-house SEO specialists, content marketers and social media experts.

The biggest difference between digital PR and traditional PR is the impact of campaigns which can be seen and thus measured via website traffic and, in turn, conversions.

What’s next if you’re considering PR marketing?

In order to create truly spectacular campaigns, our digital PR marketing relies on a suite of internet-based strategies, including link building that supports our SEO strategies, content marketing, influencer outreach, and social media.

Talk to boxChilli today to see how we can get you to the top of Google!

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