12 January 2022 Owen G Last Updated: 09 February 2024 PR vs. PR: The Difference Between Digital PR and Traditional PR The last 10 years has seen a dramatic change in the marketing landscape and the tools and tactics used. The most notable change being seen in the evolution of Digital PR. What is digital PR? Traditional PR or public relations, in its rawest form, is the act of securing brand coverage in print and online publications, radio, and TV, using a variety of strategies depending on the product or brand. Digital PR, by contrast, incorporates online marketing approaches to boost a brand’s presence and visibility. Although both PR and Digital PR have similarities in that they focus on brand awareness, reputation management and advocacy, it is the approach to these aspects that differ. Both forms are tactics that can be deployed by the digital marketing team at boxChilli. How to use PR in Digital Marketing Yes, our Digital PR strategists have an excellent grounding in traditional PR disciplines, however, they also need to bring a wealth of digital expertise too. To that end, it is not enough to understand how a client’s target demographic is using online platforms, they need to understand the nuances of each of them and how to exploit each to the benefit of the client. As well as this, they need to appreciate Google guidelines, while working with boxChilli’s in-house SEO specialists, content marketers and social media experts. The biggest difference between digital PR and traditional PR is the impact of campaigns which can be seen and thus measured via website traffic and, in turn, conversions. What’s next if you’re considering PR marketing? In order to create truly spectacular campaigns, our digital PR marketing relies on a suite of internet-based strategies, including link building that supports our SEO strategies, content marketing, influencer outreach, and social media. Talk to boxChilli today to see how we can get you to the top of Google! Back to blog list About the Author Owen G Technical SEO Account Manager Owen’s day to day jobs include ensuring our SEO client websites are meeting Google’s performance criteria, assisting with website changes and creating monthly Core Web Vital reports to ensure we are always driving our clients’ websites in the right direction! He has been in the marketing industry since 2017 but his passion for SEO and development started long before. He has been developing websites and helping businesses with their online presence since he was 16. Owen is a keen football fan and enjoys traveling around the country to watch football. So far, he has gone 3,429 miles to watch his team, Portsmouth, play away.