Ballet dancer performing on stage in a dramatic spotlight.

HOW WE DELIVERED A CREATIVE, FLEXIBLE AND FUNCTIONAL WEBSITE EXPERIENCE FOR ITALIA CONTI

STAGE-READY WEBSITE FOR A WORLD-CLASS PERFORMING ARTS SCHOOL

Italia Conti, the UK’s leading performing arts school, needed a website that could reflect its legacy, creativity and future-facing ambition. From showcasing world-class training to managing course applications and online orders, the site had to do it all (beautifully!).

boxChilli designed and developed a fully custom WordPress (with WooCommerce integrated) website using our in-house SDK, a flexible development toolkit built with PHP, HTML, SCSS and JavaScript. The result? A responsive, immersive and flexible site that brings Italia Conti’s creative energy online while supporting seamless user journeys across all devices.

BUILT ON WORDPRESS WITH WOOCOMMERCE FUNCTIONALITY
FULLY BESPOKE WEBSITE DESIGN
INTEGRATED APPLICATION FORMS AND THIRD-PARTY PORTALS

Overview

A DIGITAL PLATFORM WORTHY OF THE STAGE

Italia Conti’s new website needed to do it all – inform, inspire and convert. From sharing student success stories and audition information, to enabling open day registrations and merchandise sales, the site had to serve prospective students, parents, alumni and staff alike.

We were asked to design a mobile-first, visually led experience that could handle varied content needs while giving in-house marketers full flexibility through a robust, modular CMS.

Key Results

DIGITALLY TRANSFORMED. CREATIVELY DRIVEN.

Since launching the new Italia Conti website, we delivered…

FULLY RESPONSIVE, MOBILE-FIRST UX
STREAMLINED COURSE NAVIGATION FOR DRAMA, DANCE & PERFORMANCE PATHWAYS
END-TO-END ECOMMERCE FUNCTIONALITY USING WOOCOMMERCE
INCREASED ENGAGEMENT THROUGH OPTIMISED PERFORMANCE AND ACCESSIBILITY
IMPROVED MARKETER CONTROL THROUGH INTEGRATED THEME

How boxChilli Helped

A BESPOKE DIGITAL PLATFORM THAT BALANCES ARTISTRY AND FUNCTION

Italia Conti appointed boxChilli to design and build a visually immersive website that honoured the school’s rich heritage while delivering a seamless digital experience for today’s mobile-first users. The goal was to create a responsive platform that supported applications, showcased performances and reflected the energy of the performing arts.

Built on a custom WordPress theme using PHP, HTML, SCSS and JavaScript, the site is powered by our in-house SDK, giving marketers and content teams full creative control without developer reliance. We restructured the entire site architecture around course-centric pathways, making it easy for prospective students to explore drama, dance and performance opportunities with clarity and confidence.

Throughout development, SEO and accessibility were integrated as standard, ensuring the site is both discoverable and inclusive for all users. With WooCommerce powering merchandise and ticket sales, the result is a flexible, future-ready platform that brings Italia Conti’s legacy to life online.

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THINKING OF GETTING A NEW WEBSITE?

If you’re facing similar problems and need a new website, get in touch with boxChilli’s team of experts who can add extra spice to your next one.

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HOW WE DELIVERED A CREATIVE, FLEXIBLE AND FUNCTIONAL WEBSITE EXPERIENCE FOR ITALIA CONTI

STAGE-READY WEBSITE FOR A WORLD-CLASS PERFORMING ARTS SCHOOL

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