4 reasons why Mobile Apps are successful

The average UK adult spends approx. 2 hours 29 minutes a day on smart devices, with 85% of that time being spent using Apps. It’s no wonder companies are utilising these stats creating Apps to promote their business. Improved technology means we can now push the right content to the right audience, at the right time. Here are our 4 top reasons why Mobile Apps are so successful.

Open 24/7

Your customer will have a regular reminder of you, once they’ve downloaded the app. They interact with your company whenever they use their phones (2.5 hours’ worth!). This makes it quick and easy for them to access the company 24 hours a day, 7 days a week. Your company working hours probably don’t stretch to that. You can continue a high level of customer satisfaction even with the office lights off and doors locked.

Notifications

Mobile Apps allow for receive ‘push notifications’, where customers receive alerts from said Mobile App. Alert topics include ‘new product releases’, ‘updates’, ‘news’, ‘messages’ and much more. This means that the users don’t even have to be visiting the companies on or offline or even actively to be fed information. Both you and your clients can benefit from an app. Beauty Spas or Hairdressers, for example, send text messages out to customers reminding them of their upcoming appointment, thus eliminating costs on no-shows or last-minute cancellations.

In-App Feedback

Ironically, the more information we push at customers the busier they become. This makes it difficult to get feedback about what they think of a company, service or product. Apps allow for a quick and easy way for customers to fill in forms/questionnaires and asks for it at the right time. Mobile provider 3 for example, sends a text message that asks to score the experience out of 5. You simply reply with a number, making for a quick and easy feedback process.

Another great example is used by ‘Neemware.’ They offer a ‘shake to send feedback’ functionality which is triggered by shaking your phone in the app which opens a feedback form.

Chat Widgets

Many apps have a “Chat Widget” where you can talk to customers in real-time. Issues can then be resolved quickly and easily. This will leave customers feeling satisfied with your service, meaning they are more likely to continue using or buying from you in the future.

How do I get an App?

If you haven’t already guessed, we think having a company mobile app is beneficial and has many valuable features for customers and the companies who made them. Our professionals can help you create a bespoke app for your product or service. If you would like to hear how boxChilli can help you create your mobile app give us a call on 02392 822 377, we would love to hear from you.

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