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SEO AUDITING SERVICES THAT UNCOVER WHAT MATTERS

DATA-LED SEO INSIGHTS & REPORTING

KNOW WHAT’S WORKING, FIX WHAT’S NOT & PLAN WHAT’S NEXT

AN SEO AUDIT AGENCY THAT TURNS DATA INTO STRATEGIC ACTIONABLES

Strong SEO and organic performance starts with understanding how your site is really functioning, not just identifying a list of surface-level issues. Our comprehensive audits and reporting services combine technical knowhow and best-in-class SEO audit tools with commercial focus, helping you uncover what’s slowing you down, where opportunities are being missed and how to move your website forward with purpose.

With almost two decades of experience, the auditing and reporting team here at boxChilli cover everything from conversion tracking and goal setup to custom Looker Studio dashboards and full technical SEO audits – we carry out website SEO audit services and build reporting systems that support strategic decisions, not just organic performance.

  • TURN DATA INTO ACTIONABLE INSIGHT

  • SEE WHERE YOUR SITE IS STRUGGLING

  • MAKE SMARTER DECISIONS WITH LESS FRICTION

  • BUILD A STRATEGY THAT FITS YOUR SITE, GOALS AND RESOURCE

  • WANT TO FIND OUT WHAT’S HOLDING YOUR WEBSITE BACK?

TODAY'S SPECIAL

GET A FREE TECHNICAL AUDIT OF YOUR WEBSITE

A CLEAR STRATEGY IS THE DIFFERENCE BETWEEN GUESSWORK AND GROWTH

Our in-depth SEO audit services are more than a list of broken links and redirect chains that don’t mean anything to you. The technical SEO audit services we deploy look at how your website performs – everything from crawl depth, indexation and structured data, to site speed, Core Web Vitals and page rendering. For eCommerce platforms, we also review product and category structure, pagination issues and faceted navigation, ensuring technical foundations aren’t holding you back at scale.

But the real value comes from how we communicate those insights. Typically, our professional SEO audit services include custom GA4-connected dashboards in Looker Studio, giving your team visibility over the metrics that matter – from assisted conversions and user journeys to device performance and landing page engagement. We very much believe it’s not just about what’s happening, it’s about understanding why and where to focus next.

boxChilli’s comprehensive SEO audit reports are designed to drive meaningful progress across your entire team. Developers receive clean, prioritised technical recommendations they can implement without guesswork, while content teams gain clarity on keyword cannibalisation, topic structure and where key opportunities are being missed. For marketing directors and stakeholders, we provide tailored performance tracking that ties directly to your commercial goals, bringing together technical insight and strategic focus in one clear, joined-up view.

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Our SEO Auditing & Reporting Services

  • Technical SEO Audit & Crawl Behaviour Analysis

    Crawl depth, indexation logic and rendering are assessed alongside structured data, sitemap configuration, redirect handling and canonical setup. Using log file insights and crawl mapping tools, we also highlight inefficiencies, crawl traps and opportunities to optimise how search engines understand and access your site.

  • Content Performance, Intent Mapping & Site Structure

    Using relevant keyword intent analysis and topical mapping, we audit your site’s content to identify duplication, cannibalisation, gaps and missed opportunities. From metadata and headings to E-E-A-T signals and internal linking, we help your pages become clearer, stronger and more aligned with how users search.

  • GA4 Insights, GSC Data & Commercial Reporting

    We extract real insight from GA4 and Google Search Console, combining behavioural data, search queries, landing page performance and engagement metrics. You’ll also receive custom Looker Studio dashboards that track conversions, search engine rankings and trends, all built for in-house teams and board-level clarity.

  • eCommerce SEO & Platform-Led Review

    Core pages like product listings, filters and category templates are audited for crawlability, duplication and performance. Platform-specific technical issues (WordPress/WooCommerce, Shopify and Magento) are reviewed with SEO scalability in mind, supporting stronger rankings and higher conversion potential.

  • Local, Regional & Global SEO Signals

    Whether you operate in one market or many, we review your domain setup, hreflang implementation, local pack visibility, regional content strategies and search performance by location, ensuring your website structure supports growth across every location you serve.

  • UX, CRO & Design-Led SEO Checks

    Technical health is only part of the picture. We review mobile usability, layout shifts, CTA logic, internal link flows and Core Web Vitals to help you bridge the gap between visibility and conversion – turning keyword rankings on search engine results pages and organic traffic into leads and revenue with less friction.

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Arrange a discovery call with one of our Directors to see how boxChilli can revolutionise your online presence and make you stand out from the crowd.

PROUD TO WORK WITH

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TRUSTED BY GLOBAL BRANDS THAT VALUE RESULTS

REAL REVIEWS, FROM REAL CLIENTS

FREQUENTLY ASKED QUESTIONS

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Q. Are SEO audits worth it?

A.

Absolutely. A detailed, full SEO audit gives you more than a list of problems and so-called SEO issues, it provides the clarity needed to drive real growth. From technical SEO and on page SEO improvements to content structure and user intent, our audits connect the dots, identify missed opportunities and help you focus your time where it counts.

Q. How long does the SEO audit process take?

A.

Most audits can be delivered within a couple of days to 4 weeks, depending on the size of your site and the depth of review required. If your site is large or particularly complex (e.g. eCommerce with thousands of SKUs or multilingual structure), we’ll agree a custom timeline up front. We balance speed with thoroughness and always make time to walk you through what it all means.

Q. How often should we audit our website for SEO?

A.

An advanced SEO audit is typically recommended every 6 to 12 months. But if you’re undergoing a site migration, launching new templates, seeing ranking drops or making platform changes, an interim audit is essential. Regular reviews ensure your existing SEO strategy adapts to algorithm changes, technical shifts and evolving user behaviour – not just what worked last year.

Q. How much does an SEO audit and reporting service cost?

A.

SEO audit costs vary depending on the size of your site and the level of insight you’re looking for. One-off audits are ideal for businesses seeking direction, while ongoing reporting and consultancy packages are better suited to growth-focused teams. We’ll always tailor the service to your budget, goals and internal resource.

Q. Can this tie in with other digital support?

A.

As a full-service agency, our audits can support other digital marketing services like paid media, web design and conversion rate optimisation. That way, your website evolves holistically and your technical aspects support your broader campaigns.

Q. Do you report on AI-powered search and emerging trends?

A.

As search continues to evolve, we track early indicators of AI-generated answers, changing click behaviour and impression data from tools like Google Search Console. We also monitor traffic patterns, visibility across new SERP formats, and how emerging technologies like Search Generative Experience (SGE) could impact future SEO performance.

Q. How is your SEO audit service different from using automated tools?

A.

Free SEO tools alone won’t tell you why performance is stalling or what to do next. Our audits combine crawler data, keyword analysis, UX insights and commercial goals into a prioritised roadmap you can actually use. We explain what matters, why it matters and how to act; and because SEO audit service cost varies so much, we only charge for what you really need.

Q. What tools do you use to run an SEO audit?

A.

Our SEO specialists use a suite of industry-leading tools including Screaming Frog, SERanking, GA4, Google Search Console and custom dashboards in Looker Studio. These help us analyse site architecture, uncover crawl errors, test mobile performance and interpret how search engine crawlers experience your website.

Q. What kind of conversion data do you track in your reporting?

A.

We track both macro and micro conversions – from purchases and form submissions to assisted conversions, scroll depth, CTA engagement and page value. Our reports align this with keyword and content performance, traffic sources and on-page health, all built around your business goals and integrated with GA4 and custom dashboards.

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