HOW WE DROVE RECORD LEADS AND LOCAL VISIBILITY FOR VETERAN LOCKSMITHS

495% ORGANIC GROWTH & EXPANDING LOCAL REACH WITH PAID ADS

Veteran Locksmiths partnered with boxChilli to accelerate growth, increase local visibility and generate a higher volume of quality leads through a full digital strategy. With a combined focus on SEO, PPC and a new website rebuild in 2025, the business has achieved measurable growth, improved lead quality and strong visibility across highly competitive service areas.

68% INCREASE IN GOOGLE BUSINESS PROFILE INTERACTIONS
92% INCREASE IN WEBSITE FORM SUBMISSIONS
495% INCREASE IN ORGANIC CLICKS

Overview

DRIVING LOCAL GROWTH IN A COMPETITIVE SERVICE INDUSTRY

Veteran Locksmiths is a trusted, independent locksmith business serving Hampshire, Surrey and West Sussex specialising in emergency callouts, house moves, smart security and much more. When they came to boxChilli, their goals were clear: increase local visibility, drive more enquiries and support expansion into new services and regions. The locksmith industry is highly territorial and competitive, with national directories and independents all battling for visibility.

The challenge was to stand out in this crowded market, capture high-value customers and build a digital foundation capable of supporting future services like wireless alarms, automotive locksmithing and smart-lock installations.

Key Results

COMBINED SEO & PPC STRATEGY DELIVERING RECORD PERFORMANCE

Since partnering with boxChilli, Veteran Locksmith’s has seen…

92% INCREASE IN WEBSITE FORM SUBMISSIONS
495% INCREASE IN ORGANIC CLICKS
68% INCREASE IN GOOGLE BUSINESS PROFILE INTERACTIONS

How boxChilli Helped

STRATEGIC SEO, TARGETED PAID ADS AND A HIGH-PERFORMANCE WEBSITE REBUILD

The partnership with Murray began with a full audit to identify opportunities for rapid improvement across SEO, PPC and user experience. From there, we focused on building a stronger foundation for visibility and conversions across each channel. Through SEO, we strengthened technical performance, optimised metadata, and refined on-page content across key service and location pages. We also improved internal linking and structured data to build authority around high-intent keywords such as emergency locksmith and lock changes after moving house.

On the paid side, we restructured Google Ads campaigns around location and intent-driven search terms to improve ad relevance and lower cost per conversion. Targeted campaigns were launched across Hampshire, Surrey, and Berkshire to capture regional demand and drive qualified leads.

In 2025, we rebuilt the entire website to improve UX, SEO-friendliness, and content editability, creating a faster, more conversion-focused site that’s simple to manage and fully aligned with the wider digital strategy.

What We've Achieved So Far

A STRONG DIGITAL FOUNDATION FOR CONTINUED EXPANSION

BUSINESS GROWTH

92% increase in form submissions and steady growth in qualified enquiries
LOCAL VISIBILITY

495% increase in organic clicks and 277% increase in impressions
EXPANDING SERVICE AREAS

Pushing visibility of new bricks and mortar location

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

HOW WE DROVE RECORD LEADS AND LOCAL VISIBILITY FOR VETERAN LOCKSMITHS

495% ORGANIC GROWTH & EXPANDING LOCAL REACH WITH PAID ADS

Results Driven ​SEO, PPC, Web Design

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Results Driven SEO, PPC, Web Design