Modern bathroom with white marble surfaces and a sleek minimalist design.

HOW WE REBUILT SURREY MARBLE & GRANITE’S WEBSITE INTO A LEAD-GENERATING POWERHOUSE

90% GROWTH IN ENQUIRIES & SUBSTANTIAL TRAFFIC INCREASE

Surrey Marble & Granite partnered with boxChilli to modernise their online presence, improve search visibility and generate more high-quality enquiries. Their previous website was dated, inflexible and unable to support product filtering, regional targeting or scalable SEO.

Since working with boxChilli, SMG’s performance has surged… monthly visitors have increased from just 400 to over 47,000, while strategic SEO and UX improvements have driven a 90% month-on-month increase in enquiries. From dynamic landing pages to detailed conversion tracking, we’ve created a platform that not only looks premium, but performs.

90% MOM INCREASE IN CONTACT FORM SUBMISSIONS
188% MOM GROWTH IN PHONE CALLS
11,650% TRAFFIC GROWTH

Overview

REBUILDING A DATED SITE INTO A NATIONAL-LEVEL DIGITAL PLATFORM

Surrey Marble & Granite’s website wasn’t fit for purpose. Product layouts were rigid, content lacked search relevance and user journeys failed to convert. Despite having a strong reputation and excellent product offering, the site wasn’t generating meaningful traffic, or leads.

The challenge was to create a scalable, search-optimised platform that could grow visibility beyond the South East, support dynamic landing pages for hundreds of keyword variants and improve enquiry rates across all devices.

Key Results

DIGITAL PERFORMANCE THAT TRANSLATES INTO REAL-WORLD GROWTH

Since partnering with boxChilli, Surrey Marble & Granite has seen…

11,650% TRAFFIC GROWTH
90% MoM INCREASE IN CONTACT FORM SUBMISSIONS
188% MOM GROWTH IN PHONE CALLS
SUCCESSFUL WEBSITE LAUNCH
MOBILE-FRIENDLY, ACCESSIBLE AND BUILT TO GROW

How boxChilli Helped

A STRATEGIC SITE REBUILD, BACKED BY ONGOING SEO AND CONVERSION OPTIMISATION

Our work began with a full site rebuild using WooCommerce and WordPress to manage a complex product catalogue. This gave us the flexibility to structure dynamic product filters, improve page speed, and build scalable landing pages, all while delivering a premium digital showroom experience.

With the platform and our in-house SDK in place, we rolled out a search-first SEO strategy centred around technical optimisation, structured data and dynamic content creation. We launched dozens of targeted landing pages for high-intent keywords, while monthly blog content, schema deployment and internal linking continued to grow authority across categories.

To improve visibility into performance, we integrated advanced call tracking and form analytics, which revealed a 67% click-to-call rate and gave us granular insight into user behaviour. By combining technical SEO, UX design and CRO insight, we transformed a low-performing website into a scalable, lead-generating platform built for long-term growth.

What We've Achieved So Far

FROM A STATIC WEBSITE TO A SEARCH-FIRST, CONVERSION-DRIVEN PLATFORM

SCALABLE WEBSITE

Fully rebuilt site using WordPress and WooCommerce to support dynamic content, flexible filtering,and long-term SEO scalability
INCREASED ENQUIRIES

90% month-on-month uplift in form submissions and 188% increase in calls post-tracking integration
NATIONAL VISIBILITY

Top 5 Google rankings for high-intent terms like Marble Bathrooms, White Marble Kitchen Worktops, and Quartz Worktops Near Me

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

HOW WE REBUILT SURREY MARBLE & GRANITE’S WEBSITE INTO A LEAD-GENERATING POWERHOUSE

90% GROWTH IN ENQUIRIES & SUBSTANTIAL TRAFFIC INCREASE

Results Driven ​SEO, PPC, Web Design

More success stories!

Results Driven SEO, PPC, Web Design