Hands assembling a life-saving marine safety device.

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HOW WE BUILT A GLOBAL ECOMMERCE HUB FOR OCEAN SAFETY’S LIFE-SAVING KIT

Ocean Safety is a leading supplier of life-saving maritime equipment to commercial fleets, military vessels and leisure sailors across the globe. They needed a website as reliable as their products, one that could support nearly 1,000 SKUs, simplify quote requests and make it easier for customers to find the safety kit they need, fast.

boxChilli delivered a fully custom eCommerce, WordPress website that brings Ocean Safety’s international expertise online. Designed with conversion and clarity in mind, the new platform offers seamless navigation, global stockist search and easy browsing across commercial, leisure and specialist marine categories.

NEARLY 1,000 PRODUCTS AVAILABLE VIA SECURE WOOCOMMERCE STORE
ONE-CLICK SERVICE STATION LOCATOR WITH GLOBAL COVERAGE
STREAMLINED QUOTE REQUESTS FOR NON-DIRECT PURCHASES

Overview

CLARITY UNDER PRESSURE. FUNCTIONALITY WITHOUT FRICTION.

Ocean Safety’s website had to serve a wide range of users, from emergency responders to yacht owners… that meant guiding everyone to the right product fast, whether buying direct or requesting a quote. We streamlined product categorisation, introduced customer-type navigation and made stockist information globally accessible in just a few clicks.

The eCommerce setup includes full WooCommerce functionality, improved search filters and mobile-optimised design for use at sea, in port, or on the go. Now, whether you’re buying a lifejacket or searching for a local service station, the site delivers with speed and confidence.

Key Results

MISSION-CRITICAL ECOMMERCE, BUILT FOR MARITIME PROS

Since launching the new Ocean Safety website, we delivered…

NEARLY 1,000 PRODUCTS AVAILABLE VIA SECURE WOOCOMMERCE STORE
FULLY RESPONSIVE UX FOR GLOBAL, ON-THE-GO USERS
ONE-CLICK SERVICE STATION LOCATOR WITH GLOBAL COVERAGE
CUSTOMER-TYPE NAVIGATION FOR LEISURE, COMMERCIAL & MILITARY
STREAMLINED QUOTE REQUESTS FOR NON-DIRECT PURCHASES
STRONGER ORGANIC VISIBILITY THROUGH STRUCTURED CATALOGUE AND SEO FOUNDATIONS

How boxChilli Helped

A GLOBAL PLATFORM WITH SAFETY AT ITS CORE

We partnered with Ocean Safety to completely reimagine their digital presence, from UX research to launch and beyond. Our goal: build a reliable, conversion-focused platform that meets the demands of global customers and supports the business’s future growth.

From simplifying user journeys and increasing product discoverability, to enabling smooth eCommerce and service access, we’ve created a website that’s built for everyday reliability, just like Ocean Safety’s products.

Become Our Next Success Story

THINKING OF GETTING A NEW WEBSITE?

If you’re facing similar problems and need a new website, get in touch with boxChilli’s team of experts who can add extra spice to your next one.

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READY FOR ANYTHING, ONLINE OR OFFSHORE

HOW WE BUILT A GLOBAL ECOMMERCE HUB FOR OCEAN SAFETY’S LIFE-SAVING KIT

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