City skyline view with The Shard and surrounding buildings at sunset.

INCREASING VISIBILITY AND DRIVING BOOKINGS IN CENTRAL LONDON

HOW WE HELPED LONDON BRIDGE HOTEL TURN SOCIAL TRAFFIC INTO £1.15M IN REVENUE

London Bridge Hotel is a luxury four-star boutique property in the heart of Southwark, positioned minutes from London Bridge station, Borough Market and the Square Mile. As a fully independent hotel in one of the capital’s most competitive hospitality markets, they needed a strategy to increase direct bookings, strengthen brand visibility and reduce reliance on third-party platforms.

boxChilli was brought in to lead both SEO and social media marketing, creating a consistent digital presence that could attract, engage and convert leisure guests and business travellers alike.

£1.15M REVENUE GENERATED FROM SOCIAL MEDIA TRAFFIC
3,803 CONVERSIONS DRIVEN FROM SOCIAL MEDIA
36% INCREASE IN AVERAGE WEBSITE ENGAGEMENT TIME

Overview

MAKING A STANDOUT LUXURY HOTEL THE FIRST CHOICE FOR DIRECT BOOKINGS

London Bridge Hotel operates in a highly competitive area of London, where aggregator sites dominate and branded chains invest heavily in paid media. They needed to boost visibility for their own channels, establish authority for key high-intent keywords and use social platforms to attract the attention of city-goers, staycationers and tourists.

While the hotel already had an established reputation, it lacked the consistent SEO and social strategy needed to support its premium positioning and seasonal campaigns.

Key Results

GROWTH IN BOOKINGS, IMPRESSIONS AND ROI ACROSS CHANNELS

Since partnering with boxChilli, London Bridge Hotel has seen…

£1.15M REVENUE GENERATED FROM SOCIAL MEDIA TRAFFIC
3,803 CONVERSIONS DRIVEN FROM SOCIAL MEDIA
36% INCREASE IN AVERAGE WEBSITE ENGAGEMENT TIME
75,000 ACCOUNTS REACHED THROUGH SOCIAL STRATEGY
50,000 ACTIONS AND ENGAGEMENTS ON SOCIAL CONTENT

How boxChilli Helped

CONNECTING BRAND, SEARCH AND SOCIAL FOR PERFORMANCE-LED HOSPITALITY MARKETING

We began with a detailed SEO and content audit, identifying opportunities across core service pages and blog content. From there, we reworked key metadata, improved content hierarchy, and launched optimised landing pages targeting commercial intent terms. Seasonal content around offers and local events was developed to help capture demand peaks throughout the year.

On the social side, we delivered a full strategic framework, covering tone of voice, posting times, brand aesthetics and campaign planning. Our creative team developed visually rich content tailored to different formats and platforms, while our community team ensured consistent scheduling and engagement.

This combination of organic search growth and daily social activity helped move users from discovery to decision, increasing conversions and strengthening brand equity online.

What We've Achieved So Far

TURNING SOCIAL ATTENTION INTO SEARCH VISIBILITY AND HOTEL BOOKINGS

INCREASED REVENUE

Over £1.15M generated from 3,803 tracked conversions through social media traffic
SOCIAL GROWTH

75,000+ accounts reached and 50,000+ engagements across social platforms
USER ENGAGEMENT

36% increase in average engagement time, with new user growth and return visit indicators climbing month by month

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

INCREASING VISIBILITY AND DRIVING BOOKINGS IN CENTRAL LONDON

HOW WE HELPED LONDON BRIDGE HOTEL TURN SOCIAL TRAFFIC INTO £1.15M IN REVENUE

Results Driven ​SEO, PPC, Web Design

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