A COMPREHENSIVE WOOCOMMERCE REDESIGN FOR INTERNET INK

CUSTOM ECOMMERCE WEBSITE BUILT TO MANAGE 3,500+ PRODUCTS

Internet Ink is a well-established UK eCommerce retailer specialising in compatible printer ink cartridges, toner and printing accessories with a catalogue spanning thousands of SKUs for brands such as Brother, Canon, Epson, HP, Kodak, Lexmark, OKI, Samsung and Xerox. Customers repeatedly highlight the ease of ordering, price competitiveness and quality of products when buying through the site, and the business had grown to rely on its digital presence to serve a broad range of users and recurring buyers.

Facing a product inventory of over 3,500 items and growing demand for clarity and speed of purchase, Internet Ink asked us to redesign and develop their eCommerce store so that users could find what they need without friction, enjoy smoother navigation through multiple product categories and experience speed and reliability at every stage of the buying journey.

CUSTOM WOOCOMMERCE DESIGN FOR LARGE INVENTORY
ENGINEERED FOR BETTER USABILITY AND REPEAT PURCHASES
IMPROVED STRUCTURE FOR PRODUCT DISCOVERY

Overview

MAKING COMPLEX PRODUCT RANGE CLEAR AND EASY TO BUY FROM

Internet Ink operates in a category where the customer journey can be challenging. Compatible ink and toner products must be matched precisely to printer models, and with thousands of variations across brands and technologies, the experience on large inventories often becomes confusing or overwhelming. The previous site made it harder for customers to quickly locate the right cartridge or toner, and this was limiting conversion potential.

The new website brought focus to product discovery by restructuring key paths users take to find, compare and purchase items. Search, brand filters and logical navigation helped reduce friction for users who know exactly what they want while still supporting browsers who need guidance to identify the right product. Navigation was rebuilt so that common tasks felt intuitive and tended toward decisive action, whether someone was buying regularly or finding supplies for a new machine.

Key Results

A BETTER EXPERIENCE FOR CUSTOMERS AND BUSINESS

Since launching the new Internet Ink website, we delivered…

Full redevelopment of the eCommerce store on WooCommerce to support a large, varied catalogue
Clearer navigation and filtering that helped customers find compatible products faster
Product templates redesigned to support consistency and clarity across thousands of SKUs
Streamlined user flows that reduced friction between search, product exploration and checkout
A site that felt easier to manage and adapt as more products were added or updated

How boxChilli Helped

STRUCTURING A MASSIVE INVENTORY INTO A CLEAR SHOPPING EXPERIENCE

We began by understanding how users interacted with the existing catalogue and identifying where complexity was preventing straightforward purchase decisions. Working with Internet Ink, we created a navigation structure that reduced cognitive load and helped users refine their search by brand, printer model and specific consumable type.

The design favoured clarity over clutter, ensuring that key calls to action such as “add to basket” were unambiguous and supported by contextual information where needed. Product pages were rebuilt to present important attributes in a way that felt logical and reassuring, helping customers compare options without confusion. Behind the scenes, the development focused on scalability and performance so that the site could serve larger databases and maintain speed as the catalogue grew. This involved working with flexible templates, modular components and reliable search tools that kept the experience consistent across desktop and mobile.

The end result was a new website that customers found easier to navigate and more confident to shop from, which better aligned with the positive reputation Internet Ink had already built through service and value.

Become Our Next Success Story

THINKING OF GETTING A NEW WEBSITE?

If you’re facing similar problems and need a new website, get in touch with boxChilli’s team of experts who can add extra spice to your next one.

KICK START YOUR BUSINESS

A COMPREHENSIVE WOOCOMMERCE REDESIGN FOR INTERNET INK

CUSTOM ECOMMERCE WEBSITE BUILT TO MANAGE 3,500+ PRODUCTS

Results Driven ​SEO, PPC, Web Design

More success stories!

Results Driven SEO, PPC, Web Design