People working out in Bicester Gym, Health & Fitness Centre

A HIGH-PERFORMING WEBSITE THAT DRIVES MEMBERSHIPS & LOCAL VISIBILITY

LONG-TERM ORGANIC GROWTH FOR BICESTER GYM, HEALTH & FITNESS

Bicester Gym, Health & Fitness (part of Bicester Hotel & Spa) opened its doors in July 2021, supported by a bespoke WordPress website built during lockdown. Despite launching in uncertain times, the site quickly became a core driver of memberships, class bookings and fitness enquiries.

From technical SEO to ongoing blog optimisation and keyword targeting, we’ve continued to grow visibility for the gym, spa, performance centre, open water lake and more, keeping Bicester Gym front of mind in a competitive local market.

43% YEAR-ON-YEAR INCREASE IN FORM SUBMISSIONS
1,700 MEMBERS IN YEAR ONE (TARGET WAS 1,000)
227% TRAFFIC INCREASE YEAR-ON-YEAR

Overview

A GYM LAUNCH IN LOCKDOWN. A STRATEGY BUILT FOR THE LONG GAME.

When we began working with Bicester Gym, the site needed to do everything – launch a new gym brand, support a major membership push, and outrank large national gyms in the local area. With the fitness centre opening mid-pandemic, there was no room for a slow build.

Our approach prioritised speed, UX, local SEO and clarity, so that it ensured the site converted, informed and scaled, while being flexible enough to promote seasonal activities like paddleboarding and lake swimming.

Key Results

SEO GAINS WORTHY FOR ANY GYM

Since partnering with boxChilli, Bicester Gym, Health & Fitness has seen…

1,700 MEMBERS IN YEAR ONE (TARGET WAS 1,000)
43% YEAR-ON-YEAR INCREASE IN FORM SUBMISSIONS
227% TRAFFIC INCREASE YEAR-ON-YEAR
IMPRESSIONS FOR ‘ASSAULT COURSE’ UP 88%

How boxChilli Helped

DESIGNED FOR GROWTH. OPTIMISED FOR PERFORMANCE.

We launched a new website in July 2020, months ahead of the gym opening. With the entire health and fitness offer under one roof (gym, spa, trainers and lake), the site needed strong UX and a clear structure to guide users.

From launch, we’ve delivered:

Custom page designs for each service
Technical SEO to support long-term rankings
A blog strategy tailored to user intent and search trends
Ongoing optimisation of underperforming pages
Google SERP targeting for high-value, localised keywords

Even with minor drops in traffic due to blog decay, we’ve kept the momentum going by focusing on revitalising old content and ensuring service pages continue to grow.

What We've Achieved So Far

BUILDING A STRONG LOCAL BRAND

MEMBERSHIP SUCCESS

1,700 signups in year one
CONTINUED GROWTH

Key service pages up 30–70% year-on-year in traffic
USER EXPERIENCE

A streamlined site that balances service discovery and conversion

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

A HIGH-PERFORMING WEBSITE THAT DRIVES MEMBERSHIPS & LOCAL VISIBILITY

LONG-TERM ORGANIC GROWTH FOR BICESTER GYM, HEALTH & FITNESS

Results Driven ​SEO, PPC, Web Design

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