TRUSTED PPC AGENCY COVERING BERKSHIRE

PPC is a model of online advertising where businesses pay each time someone clicks their ad, hence the name! Paid ads appear across search engines and display networks, helping you quickly drive targeted website traffic, and when campaigns are properly managed, PPC becomes a controllable way to reach high-intent audiences and deliver measurable results.

Tailored PPC campaigns let you focus on what your business needs – whether that’s more leads, online sales or faster conversions. A bespoke approach adapts to your funnel, budget and customer behaviour, unlocking better performance than off-the-shelf setups. It’s also easier to test new tactics, align with your wider digital activity and respond quickly to market shifts.

Not at all! While larger budgets open more doors, small to medium businesses can still run a successful campaign with the right strategy and control – see our case studies on how we’ve helped local businesses make the most of the advertising budget. The key is being selective with spend, tightly focused on high-return keywords and landing pages, and continuously improving based on data.

PPC provides immediate visibility through paid placements, while SEO builds organic rankings over time. The real power comes from using both together – PPC can fill gaps, support seasonal pushes and help test messaging, while SEO creates long-term momentum. A joined-up digital marketing strategy strengthens your brand visibility across all stages of the customer journey.

Pricing varies depending on campaign complexity, ad spend and the scope of service. As an experienced PPC agency covering Berkshire, we create flexible plans that fit your goals with no hidden fees or long-term tie-ins. You’ll get clarity from the start, and we’ll help you scale when you’re ready.

Yes, but with a bit of caution. While you can increase or reduce your budget at any point, sudden changes may interrupt campaign learning phases and temporarily impact performance. We’ll advise you on the best timing and approach to scale spend or pull back, helping you stay agile without disrupting results. That way, you remain in control, while keeping campaigns stable and aligned with wider industry trends.

We cover full keyword and audience research, campaign setup, ad copywriting, tracking, A/B testing, landing page recommendations and ongoing optimisation. Our team also manages account hygiene, negative keyword management, budget pacing and bidding strategy. Everything’s aligned to your KPIs, not just generic benchmarks.

Absolutely. You’ll work directly with a member of our paid marketing team who knows your goals and strategy inside out. They’ll handle day-to-day optimisation, guide your growth plan and act as your main point of contact for all things paid search.

First things first, we don’t treat PPC in isolation. As a full-service digital marketing agency, we make sure your paid search campaigns work in sync with SEO, CRO, content and your wider commercial goals. That means every click contributes to sustainable growth, not just short-term wins.

Yes – testing is a core part of how we run PPC campaigns. We trial different headlines, formats, bidding strategies and targeting groups, using performance data to refine over time. This helps us deliver innovative PPC strategies that evolve with your audience and platform opportunities.

You’ll never be left in the dark. We explain strategy in plain English, show you what’s working and why, and provide clear monthly reports that focus on outcomes, not just metrics. We’re here to advise, guide and act, but also to keep you informed.

Yes, whether your Google Ads account needs a light touch or a full restructure, we can take over quickly and without disruption. We’ll review campaign performance, identify quick wins and build a roadmap for more strategic improvements. Most clients typically see stronger returns within the first few weeks.