Specialist paid media advertising agency

Paid search remains one of the most effective ways to capture demand at the point of intent, but only when campaigns are built and managed with a clear commercial focus. Without the right structure, targeting and tracking in place, budgets are quickly absorbed by low-value clicks that fail to convert.

Our PPC services are designed to help businesses generate consistent leads and sales through Google and Microsoft Ads by targeting high-intent searches, refining bidding strategies and aligning ads with landing pages built to convert. Campaigns are managed with a focus on cost control, performance improvement and clear reporting, giving you visibility over where budget is being spent and what it is delivering. Whether the goal is driving local enquiries, supporting eCommerce sales or generating B2B leads, PPC becomes a predictable and scalable channel rather than a short-term spend.

Google Ads gives businesses the ability to appear precisely when potential customers are actively searching for products or services, but performance depends heavily on how accounts are structured, targeted and managed over time. Poor campaign setup, unfocused budgets or limited tracking often lead to rising costs without a clear link to sales or enquiries.

We specialise in managing Google Ads across Search, Shopping, Display and Performance Max, building accounts around high-value searches, audience signals and realistic commercial targets. Campaigns are continuously refined to prioritise budget efficiency, improve click and conversion quality and support growth as demand increases. With accurate conversion tracking and ongoing optimisation, Google Ads becomes a controllable, scalable channel rather than a platform driven by guesswork.

Microsoft Ads (formerly Bing Ads) offers access to a distinct search audience that is often less competitive than Google, creating opportunities to drive high-quality traffic at a lower cost-per-click. For many businesses, this platform provides incremental leads and sales that would otherwise be missed.

Our team builds and manages Microsoft Ads campaigns that extend reach beyond Google while maintaining strong control over budget and performance. By targeting high-intent searches and structuring campaigns for efficiency, we help businesses capture additional demand, improve overall paid search coverage and generate results without inflating spend.

Paid social advertising plays a key role in reaching audiences before they are actively searching, making it ideal for building awareness, generating demand and supporting longer decision journeys. Different platforms require different approaches, from fast-moving creative on TikTok to more considered messaging on LinkedIn.

We manage paid social campaigns across Meta, LinkedIn, TikTok and other platforms, tailoring creative, targeting and budgets to how users engage on each channel. Campaigns are structured to support everything from brand visibility and product discovery to lead generation and retargeting, helping guide users through the funnel while maintaining relevance, engagement and measurable performance.

Advertising on Facebook and Instagram is most effective when campaigns reflect how people actually browse, engage and make decisions on these platforms. Without the right structure and ongoing management, budgets are often spent too early in the journey or pushed toward audiences that never convert.

We manage Meta ad campaigns that support lead generation, eCommerce sales and remarketing by building audiences around real customer behaviour and aligning creative with clear objectives. Campaigns are tested, refined and adjusted over time to improve performance, control costs and maintain relevance as audiences and trends change. With accurate tracking and practical optimisation, Meta advertising becomes a reliable channel for driving consistent demand rather than short-term spikes.

For many B2B businesses, LinkedIn plays an important role earlier in the decision-making process, where visibility, relevance and trust influence which suppliers are considered. Rather than capturing immediate demand, the platform supports longer sales cycles by helping brands stay visible with the people who shape purchasing decisions.

We use LinkedIn Ads to reach decision-makers based on role, seniority, industry and company profile, building campaigns that reflect how B2B buyers research and evaluate solutions over time. Activity is planned with a clear understanding of lead quality and realistic conversion paths, supported by accurate tracking and ongoing refinement to improve efficiency. Used this way, LinkedIn becomes a consistent channel for generating qualified enquiries and maintaining visibility with high-value audiences that matter to sales teams.

TikTok has become a powerful channel for reaching new audiences at the discovery stage, particularly where buying decisions are influenced by visual content, social proof and repeat exposure rather than immediate intent. When used without a clear plan, however, it is easy for spend to drift toward views and engagement without a meaningful impact on sales or enquiries.

We use TikTok Ads to support demand generation, product discovery and brand-led performance by aligning creative with how users consume content on the platform. Campaigns are built around audience behaviour, tested iteratively and refined using conversion data to understand what drives action beyond the initial click. With clear tracking and controlled optimisation, TikTok becomes a practical channel for scaling reach, supporting performance across the funnel and contributing measurable value alongside search and other paid media activity.

eCommerce performance through paid search is shaped by how well products are presented, targeted and supported throughout the buying journey. When feeds are poorly structured or campaigns focus on volume over intent, ad spend quickly rises without delivering consistent revenue.

We run eCommerce PPC campaigns that connect product data, search intent and conversion performance across Google Shopping and Search. Product feeds are structured to improve visibility for high-value queries, while bidding and targeting are refined to prioritise profitability rather than traffic alone. By tracking performance from first click through to checkout, campaigns are continually optimised to improve ROAS, reduce wasted spend and support scalable eCommerce growth.

boxChilli’s internal team of online advertising experts provide strategic leadership to ensure your paid media delivers against wider business goals. Whether launching new campaigns or fixing underperformance, we create smart, scalable plans that connect online channels, audiences and spend for long-term commercial impact.

Our performance marketing audits identify what’s holding your paid media back, from underperforming creatives to misaligned bidding and broken conversion tracking. You get clear, actionable insight that sharpens performance, protects budget and gives you confidence in your paid media results.