Scoop of white powdered nutritional supplement in a measuring spoon.

HOW A SEARCH-LED STRATEGY TRANSFORMED TIME4NUTRITION’S ECOMMERCE PERFORMANCE

44:1 ROAS AND 85% YEAR-ON-YEAR TRAFFIC GROWTH

Time4Nutrition, a performance-led supplement brand, approached boxChilli to increase ecommerce revenue, improve SEO visibility and scale paid media returns. With rising competition, strict ad policies, an evolving product range and a poor experience with a previous agency, the challenge was to create a high-performing search marketing strategy that could deliver sustainable, measurable growth all with a personable, transparent working relationship.

From deep technical SEO audits and structured product content to Shopping ad optimisation and schema improvements, our combined SEO and PPC strategy drove serious gains, pardon the pun.

44:1 RETURN ON AD SPEND
247 CONVERSIONS IN A SINGLE MONTH VIA PPC
85% YEAR-ON-YEAR INCREASE IN ORGANIC TRAFFIC

Overview

HOW A SEARCH-LED STRATEGY TRANSFORMED TIME4NUTRITION’S ECOMMERCE PERFORMANCE

Time4Nutrition, a performance-led supplement brand, approached boxChilli to increase eCommerce revenue, improve SEO visibility and scale paid media returns. With rising competition, strict ad policies, an evolving product range and a poor experience with a previous agency, the challenge was to create a high-performing search marketing strategy that could deliver sustainable, measurable growth all with a personable, transparent working relationship.

From deep technical SEO audits and structured product content to Shopping ad optimisation and schema improvements, our combined SEO and PPC strategy drove serious gains, pardon the pun.

Key Results

DIGITAL GROWTH THAT GENERATED DIGITAL GAINS

By partnering with boxChilli, Time4Nutrition saw…

44:1 RETURN ON AD SPEND
247 CONVERSIONS IN A SINGLE MONTH VIA PPC
85% YEAR-ON-YEAR INCREASE IN ORGANIC TRAFFIC

How boxChilli Helped

SEO & PAID SEARCH BUILT FOR EFFICIENCY, VISIBILITY AND SCALE

We started with technical and on-page SEO audits to identify indexing issues, broken links and UX blockers. From there, we restructured priority product and category pages, implemented structured data (like Recipe and FAQ schema), added USP banners and content blocks to drive higher engagement and conversions.

On the paid media side, we relaunched the account in June 2024, starting with a lean structure combining Performance Max and Standard Shopping. This allowed us to gather fresh data quickly, stabilise performance, and avoid the pitfalls that had previously impacted the account.

Initial campaigns achieved a 20.76x ROAS, with structured testing and smart exclusions laying the foundation for longer-term returns. Despite a brief dip as the account entered a learning phase (typical of new PPC cycles and is important to be patient with continued optimisations), results soon accelerated.

Across both channels, we introduced systems for internal linking, keyword mapping and product-specific FAQs, all focused on increasing relevance, improving user experience and driving sales.

What We Achieved

A SEARCH-LED STRATEGY THAT DELIVERED REVENUE AND RANKINGS

REVENUE GROWTH

£17.2K in one month via PPC with just £876 spend
PAID AD EFFICIENCY

Cost per click reduced by 60%, boosting profitability
ORGANIC TRAFFIC UPLIFT

85% year-on-year traffic growth
TURNED AROUND LOW PERFORMING PPC

44:1 ROAS after refining Shopping and PMax strategy

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WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

HOW A SEARCH-LED STRATEGY TRANSFORMED TIME4NUTRITION’S ECOMMERCE PERFORMANCE

44:1 ROAS AND 85% YEAR-ON-YEAR TRAFFIC GROWTH

Results Driven ​SEO, PPC, Web Design

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Results Driven SEO, PPC, Web Design